Develop your skills at your own pace from home
The courses are given online and in French.
Strengths of the training
Start dates and length of the training
Words from the direction
President of the international strategic council
A born entrepreneur and sportsman, Michael began with a sporting cursus and founded the Club de Neuilly-sur-Seine: “Rugby Club Paris Neuilly”; then in 1999 he created the agency “Au-delà du sport” with Christophe Juillet and Marc Lièvremont, specialised in the relationship between sports and business management.
Simultaneously, he has been a professor in marketing for 15 years.
During these years, this born entrepreneur wished to start up his own school. This cursus led him to found Sports Management School (SMS), a business school specialised in Sports Business. SMS covers a wide variety of business lines such as sports management, sporting structures optimisation, the development of new media, e-sports, sports betting….
Academic Director of Sports Management School
David Mignot is a professor in Sports Management School since 2012 and the educational director of bachelors since 2016.
After studying to be an EPS sports teacher, David pursued the Master degree in international sports marketing from ESSEC.
He published a thesis as its specific theme: how must France be positioned and prepared in order to welcome the important international sports events
Then he worked for 17 years within several sports marketing agencies and managed brands like SFR, GMF, TOTAL, Grenoble 2018….
David founded “Iphitos” (sports marketing agency) in 2011 with the aim to advise the brands and to organise its own events. Some clients: GMF, La Poste, Essity, Fédération des Clubs de la Défense, AFM Téléthon, Relais et Chateaux, Stade Français Rugby, Lagardère Active …
Founder Licensing For Growth & Ex Senior Vice President Warner Bros
Previously Senior Vice President at Warner Bros. in charge of Licensing of Warner franchises (Harry Potter, Batman, Superman, Bugs Bunny) and Sports partnerships with UEFA, FIFA, NBA. Recognized specialist of Licensing & Merchandising of Sport and Entertainment. Licensing for growth is one of the 50 Sport Business experts cited by Sporsora and advises several brands and leading events in French and European sports. Moreover inventor of Golbang, the format of football 3v3