MBA Médias, Communication et Digital

MBA Medias, Communication and Digital

Specialize in one of the key sectors of the sports business!

  • Initial training / work-study (from the 1st year), In-person
  • 10400€
  • January 2024, September 2024
  • 2 years
  • French
8 450€ pour la rentrée décalée, 10 400€/an

Become an expert in the world of sports media

This program will equip you with all the skills needed to understand the sports media environment, from digitalization to content creation, including roles such as sports journalist or commentator. The courses are conducted in person and delivered in French. It is possible to complete the first year entirely in English. 

Notre formation est classée parmi les meilleurs Masters Management du Sport et de l'e-sport de Paris


Notre formation est classée parmi les meilleurs Masters Management du Sport et de l'e-sport d'IDF


MBA Objectives

  • Train future leaders and managers to have a comprehensive, strategic, and operational vision of sports media. 
  • Venture into entrepreneurship 
  • Acquire the skills needed to design, animate, and produce sports media content 
  • Facilitate professional integration through a work-study rhythm adapted to the sector 
  • Master the environment of media and digital in the sports world, from legal to technical aspects


To enrol in the MBA, you need to meet the following prerequisites:

  • MBA 1 : French and international students with a bac+3 degree
  • MBA 2 : French and international students holding a bac+4/5 level degree.

Application deadline: the day the programme starts, except for students requiring a visa (8 weeks before the start of the programme).

Strengths of the Program

  • Updated training to meet the evolution of professions
  • Alternating courses (1 day in class/4 days in the company) with apprenticeship or professionalization contract
  • Initial course with alternating internship possible
  • Stay in Lausanne in the 2nd year of the MBA

Enrollment Dates and Duration of the Program

September 2024

Course Schedule

Pedagogical missions
Company Cases

September 2024

Course Schedule

Pedagogical missions
Company Cases
Professional Thesis

Program and Subjects of the MBA Media, Communication, and Digital

Program for the Year 2023/24

MBA Year 1

Fundamental Courses

  • Marketing Strategy and Activation
  • Intercultural Management
  • Territorial Politics and Community
  • Business English + mandatory TOEIC passage

Specific Sports Business Courses 

  • Sports Equipment Market
  • Approach to Sponsorship
  • Licensing and Merchandising
  • Sports Marketing in France and Internationally
  • Digitalization of the Sports World
  • Brand Creation Strategy in Sports

Pedagogical Missions

  • Organization of a Sports Event
MBA Year 2

Specific Sports Business Courses
Sports Commentator

  • Commentary 
  • Live Written Commentary 
  • Public Commentary 
  • Commentary Preparation 
  • Media Knowledge    


  • Video Analysis 
  • Statistics 
  • Sports Trading 
  • Office Automation  


  • Sports Rights 
  • Bidding 
  • Management of Sports Rights 
  • Negotiation 
  • Professional Thesis on a marketing issue 

Additional Activities

  • Trip to explore the sports of yesterday and today 
  • Sports business conferences with recognized experts in the sports world on various themes (PR, community management, event organization, volunteering in sports, etc.) 
  • Experience sharing on global events 
  • Job Focus (Intervention of an executive, sports media specialist, sports journalist, presenter, digital manager, etc. 

Pedagogical Missions

  • Acquire theoretical and practical experience in media and communication 
  • Mandatory TOEIC passage 
  • Visit to sports studio 
  • Professional Thesis 

  • Continuous assessment
  • Final exam and oral presentation
  • Professional Thesis: written report and oral defense.
  • RNCP Exam

Career Opportunities

  • Communication Director
  • Digital Marketing Manager
  • Digital Project Manager
  • Social Media Specialist
  • Digital Strategy Consultant
  • Content Manager
  • Marketing Data Analyst
  • Entrepreneur in Digital Media
  • Public Relations Manager
  • Corporate Communication Officer
  • ...

Admission Procedures (French and International Students)


  • MBA 1 (4th year): students with a bachelor's degree (bac+3/4) 
  • MBA 2 (5th year): students with a bachelor's degree (bac+4/5), and professionals wishing to specialize in the sports business sector.  

Admission based on application and motivation interview.

Continuing Your Journey

You can pursue another specialization in MBA, subject to prerequisites. To explore all possible options, clic here.

Bridges and Equivalences

No bridges or equivalences: enrolling in the program requires completing all modules.

Key Figures

of students in employment before graduation
alumni from the SMS network
corporate partners, federations and clubs


  • Number of students: 108
  • Satisfaction rate: 7/10
  • Net employment rate: 68%
  • Survey return rate: 98%
  • Dropout rate: 10%
  • Success rate: 87%

Source: satisfaction and integration surveys carried out by the school in 2023 on the second-year MBA intake


Site update: May 2024

Request Information
SMS SPORT MANAGEMENT SCHOOL will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to SMS SPORT MANAGEMENT SCHOOL, Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.