Become an expert in the sports management world
Objectives
The MBA Sports Management program allows students to acquire the skills needed to exercise in sports management and become a French or international manager.
The courses are given in person and in French. It is possible to realize the first year 100% in English.
This program delivers the Sales and Marketing Manager, registered in the RNCP (code 35208) by decree of 20/01/2021, NSF code 312m 312, et 312p - professional certification level 7, issued by EDUCSUP. The granting of the RNCP title is the responsibility of the certifier and is subject to a specific procedure.
Prerequisites
- Students having a BAC+3 level and who want to work in sports business
- Students already graduated who want to become experts in sports management
- Professionals in the sports world who want to re-train
Strengths of the training
- Up-to-date training to respond to changes in the professions
- Work-study class (1 day in class per week)
- Apprenticeship contract or professionalisation contract
- Initial course with alternating internship
- One week seminar in one of the 4 foreign campuses every year (Lausanne, Barcelona, Rabat or Cairo). Two other campuses in Rome and Miami are scheduled to open
- RCNP - professional certification level 7
Start dates and length of the training
Start in september 2024
Deferred start in january 2024
Length: 2 years
Words from the direction
Testimonies
Program year 2023/24
For students with disabilities : we make the necessary adjustements to their situation in the organization, progress and support of their studies.
MBA – 1st year: Sports business basics – Program in French
4 days in a company and 1 day in class
Fundamental classes
- Marketing strategy and activation
- Intercultural management
- Territorial policy and community
- Business English + mandatory TOEIC
Specific "sports business" classes
- Organisation and management of a sporting event
- Sports equipment market
- Sponsorship approach
- Licensing and merchandising
- Sports marketing in France and worldwide
- Digitalisation of the sports world
- Sports brand creation strategy
Pedagogical mission
- Organisation of a sporting event
MBA – 1st year: Sports business basics – Program in English
- Entrepreneurial Ecosystem
- Corporate Finance
- Strategic management
- Business development
- Entrepreneurial finance, forecasting, budgeting and controlling
- Big data and knowledge management
- Supply chain management
- Digitalization of the international sporting world
- Sports equipment market
- Organization of a global sporting event
- International Sport federations
MBA – 2nd year: professionalisation
Fundamental courses
- E-business strategy
- Crisis management
- HR management
- Merchandising / Licensing
- Financial management
- Business English + mandatory TOEIC
- Reflective and professional approach to his project
- Build your image through social networks
- DTP
- Professional thesis
Specific "sports business" classes
- Sports and local authorities
- Operation and optimisation of a sports arena
- Legal framework and contracts in sports
- Sponsorship and activation
- Sports and investments
Professional dissertation
- Professional dissertation related to your professional project (reflection on a profession, a sports structure…).
- Oral presentation
National Exam
Assessment
- Continuous monitoring
- Final and oral exam
- Professional dissertation: written report and oral presentation
- Oral presentation
The courses will take place on the Paris La Villette campus, 15 rue de Cambrai 75019 Paris.
School contact: Olfa Dridi scolarite@sportsmanagementschool.fr
Educational Director – Pascal Galantin - contact@sportsmanagementschool.fr
Your teachers
Michael Tapiro
President of the international strategic council
A born entrepreneur and sportsman, Michael began with a sporting cursus and founded the Club de Neuilly-sur-Seine: “Rugby Club Paris Neuilly”; then in 1999 he created the agency “Au-delà du sport” with Christophe Juillet and Marc Lièvremont, specialised in the relationship between sports and business management.
Simultaneously, he has been a professor in marketing for 15 years.
During these years, this born entrepreneur wished to start up his own school. This cursus led him to found Sports Management School (SMS), a business school specialised in Sports Business. SMS covers a wide variety of business lines such as sports management, sporting structures optimisation, the development of new media, e-sports, sports betting….
David Mignot
Academic Director of Sports Management School
David Mignot is a professor in Sports Management School since 2012 and the educational director of bachelors since 2016.
After studying to be an EPS sports teacher, David pursued the Master degree in international sports marketing from ESSEC.
He published a thesis as its specific theme: how must France be positioned and prepared in order to welcome the important international sports events
Then he worked for 17 years within several sports marketing agencies and managed brands like SFR, GMF, TOTAL, Grenoble 2018….
David founded “Iphitos” (sports marketing agency) in 2011 with the aim to advise the brands and to organise its own events. Some clients: GMF, La Poste, Essity, Fédération des Clubs de la Défense, AFM Téléthon, Relais et Chateaux, Stade Français Rugby, Lagardère Active …
Jean-Claude VIDAL
Founder and CEO of ARENE EVENEMENTS since 1998
After 15 working years, in France and abroad within a French major oil company in marketing, commerce and communication domains, J.-C. Vidal created his first structure in 1991 then Arène Evénements in 1998.
Arène Evénements’ goal is to help companies build on sports success in their communication strategy and to help event sites connect with sponsors who enrich their shows.
Joëlle Monlouis
Sports and business lawyer
Registered at the Bar of Paris in 2007, Maître Joëlle Monlouis is a practicing lawyer for over ten years.
Joëlle Monlouis was first a financier jurist in a major international bank, then she developed on the floor of the Commercial, Financial and Economical House from the Court of Cassation and she joined an American agency, specialised in international business law, in which she was in charge of mergers and acquisitions deals and problematics linked to company law.
Being a passionate sports enthusiast, she specialised in sports law and intervenes both in Europe and abroad. She is mostly sensitive to the needs, in this domain, of the institutional and economical actors of sports in the departments, the French Overseas Territories and in the French-speaking African countries.
Opportunities
- Sports equipment manufacturers: Marketing, sponsoring and products manager, commercial developer, head of networks…
- Distributor of sports articles: Shop director, section manager, sales coordinator, animator, event manager…
- Federations and sports clubs (professional and amateur): Press chief, communication and sponsoring, administrative director, press officer of a delegation, events coordinator, webmaster…
- Announcers and sponsoring business departments: Development and partnership manager, sponsoring manager, event and hospitality manager…
- Sporting event organising companies: Technical director, logistics manager, project manager, steward, communication manager, media coordinator, hospitality, sponsoring, VIP area manager…
- Advisory agencies in sports marketing and communication: Project manager, community manager, commercial manager, web creator and web designer, consultant…
- Media and new media: Sports journalist, advertising manager, marketing sponsor…
- Local and territorial communities: Sports director of a city, of regional or county councils, sports project manager, events coordinator…
- Sector of fitness, well-being and sports recreation: Director of urban sports hall, FIVE centre manager, establishment or holiday centre manager, animation manager…
- Charitable sport and sponsorship: Director of a foundation, in charge of partnerships ...
Conditions of admission
Profiles :
- 1st year: students having a BAC+3 diploma
- 2nd year: students having a BAC+4 diploma
- Specific cases : students having a BAC+3 diploma (under certain conditions) and professionals wishing to specialise in sports management
Admission on application file and motivation interview.
Scholar fees, start 2024
- 1st year: €10 400
- 2nd year: €10 400
- 3rd year: €10 400
Deferred start in january :
- 1st year (FR and EU) : €8 450
- 1st year (Out of EU) : €8 600
These fees are subject to deductions depending on the modes of payment.
Contact our "Admissions" service at 07 64 77 50 37 or at Admissions@sportsmanagementschool.fr
Continuing your studies
If you wish to continue your studies after the MBA in Sports Management, it is possible! You can, for example, subject to the prerequisites, decide to do an MBA in another specialty (media and digital, events, marketing, sales). To find out about all the possible options, click here.
Bridges and equivalences
There are no bridges or equivalencies: all enrollments in the program require you to take all modules.
Key figures
- Number of students : 185**
- Satisfaction rate: 4/5*
- Net employment rate: 80%*
- Return rate: 63*
- Drop-out rate: 4.08*
*students class of 2021
**all students of the year 2021
Figures updated in 2023