Graduation MBA 2018

MBA Sports Management

Specialize in one of the key sectors of the sports business!

  • Initial training / work-study (from the 1st year), In-person
  • 10400€
  • January 2024, September 2024
  • 2 years
  • French
8 450€ pour la rentrée décalée, 10 400€/an

Become an expert in the world of sports management

The MBA in sports management provides the skills needed to work in the sports industry and become an experienced manager in France or internationally. The courses are conducted in person and delivered in French. 

This "Sports Management MBA" course prepares students for the title of "Sales and Marketing Manager, Level 7 certified qualification, NSF codes 312m 312, and 312p, registered with the RNCP on 20/01/2021" awarded by EDUCSUP. Code : RNCP35208

Our course is ranked among the best Masters Management du Sport et de l'e-sport de Paris


Our course is ranked among the best Masters Management du Sport et de l'e-sport d'IDF


Objectives of the MBA

Training objectives

  • Developing a sales strategy 
  • Implementing sales policy  
  • Managing a sales team and network 
  • Measuring sales performance

For each of the certified skills, real-life case studies, files to be compiled and presented to a panel of professionals (oral and written).

To obtain certification, all the skill blocks must be validated. A certificate is issued for each block of skills if validation is not complete. 

Our ambition for you

  • Train future leaders and managers to have a global, strategic, and operational vision of sports management.
  • Start a business
  • Facilitate professional integration through a work-study rhythm adapted to the sector
  • Acquire the necessary skills to lead a network and manage a team
  • Master the sports ecosystem and address real issues faced in sports structures


To enrol in the MBA in Sports Management, you need to meet the following prerequisites:

  • MBA 1 : French and international students with a bac+3 degree
  • MBA 2 : French and international students holding a bac+4/5 level degree.

Application deadline: the day the programme starts, except for students requiring a visa (8 weeks before the start of the programme).

Application process

Strengths of the program

  • Updated training to meet the evolution of professions 
  • Alternating courses (1 day in class/4 days in the company) with apprenticeship or professionalization contract 
  • Initial course with alternating internship possible 
  • Stay in Lausanne in the 2nd year of the MBA
  • Certification Qualiopi

Enrollment Dates and Duration of the Program

September 2024 

Course Schedule

Pedagogical missions
Company Cases 

September 2024

Course Schedule

Pedagogical missions
Company Cases
Professional Thesis

Program and Subjects of the MBA Sports Management

Program for the Year 2023/24

MBA Year 1

Fundamental Courses   

  • Marketing Strategy and Activation 
  • Intercultural Management 
  • Territorial Politics and Community 
  • Business English + mandatory TOEIC passage  

Specific Sports Business Courses  

  • Organization and Management of a Sports Event 
  • Sports Equipment Market 
  • Approach to Sponsorship 
  • Licensing and Merchandising 
  • Sports Marketing in France and Internationally 
  • Digitalization of the Sports World 
  • Brand Creation Strategy in Sports  

Pedagogical Missions   

  • Organization of a Sports Event 
MBA Year 2

Fundamental Courses  

  • E-Business Strategy 
  • Crisis Management 
  • HR Management 
  • Merchandising / Licensing 
  • Financial Management 
  • Business English + mandatory TOEIC passage 
  • Reflective and Professional Approach to One's Project 
  • Building One's Image Through Social Networks 
  • Desktop Publishing (PAO) 
  • Professional Thesis  

Specific Sports Business Courses  

  • Sport and Local Authorities 
  • Exploitation and Optimization of a Sports Venue 
  • Legal Framework and Contracts in Sports 
  • Sponsorship and Activation 
  • Sports and Investments  

Pedagogical Missions  

  • Mandatory TOEIC passage 
  • Professional Thesis 

  • Continuous assessment 
  • Final exam and oral presentation 
  • Professional Thesis: written report and oral defense. 
  • RNCP Exam

Titre RNCP

To obtain professional certification, candidates must validate the 5 blocks of skills that make up the certification.

Discover the block of skills to be validated

Classes take place on the Paris La Villette campus, 15 rue de Cambrai 75019 Paris. 

At Sports Management School, our pedagogical approach is based on the idea that success in sports business requires much more than theoretical knowledge. We firmly believe in a dynamic and immersive educational method that combines academic expertise with in-depth practical experience. Our aim is to produce sports professionals who are not only well-versed in the fundamental concepts of sports management, but who are also able to apply them successfully in the unique context of the global sports industry.

Discover our teaching method

Career Opportunities

  • Sales and/or Marketing Manager
  • Sales executive / Key account manager
  • Sales and/or marketing manager
  • Business Sales Engineer
  • Business Manager / Sales Manager
  • Customer Director

Admission Procedures (French and International Students)


  • MBA 1 (4th year): students with a bachelor's degree (bac+3/4) 
  • MBA 2 (5th year): students with a bachelor's degree (bac+4/5)  

Admission based on application and motivation interview.

Application process

Students with disabilities

Continuing Your Journey

You can pursue another specialization in MBA (Event, sponsoring, marketing, medias), subject to prerequisites. To explore all possible options, clic here.

Bridges and Equivalences

No bridges or equivalences: enrolling in the program requires completing all modules.

Statistics MBA

  • Number of students: 108
  • Satisfaction rate: 7/10
  • Net employment rate: 68%
  • Survey return rate: 98%
  • Dropout rate: 10%
  • Success rate: 87%

Source: satisfaction and integration surveys carried out by the school in 2023 on the second-year MBA intake


Site update: May 2024

Request Information
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You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to SMS SPORT MANAGEMENT SCHOOL, Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.