MBA Sports Management
Specialize in one of the key sectors of the sports business!
- January 2025, September 2025
- 2 years
- French
- 10600
- Initial training / work-study (from the 1st year), In-person
Become an expert in the world of sports management
The MBA in sports management provides the skills needed to work in the sports industry and become an experienced manager in France or internationally. The courses are conducted in person and delivered in French.
This "Sports Management MBA" course prepares students for the title of "Sales and Marketing Manager, Level 7 certified qualification, NSF codes 312m 312, and 312p, registered with the RNCP on 20/01/2021" awarded by EDUCSUP. Code : RNCP35208
Our course is ranked among the best Masters Management du Sport et de l'e-sport de France :
Objectives of the MBA
Training objectives
- Developing a sales strategy
- Implementing sales policy
- Managing a sales team and network
- Measuring sales performance
For each of the certified skills, real-life case studies, files to be compiled and presented to a panel of professionals (oral and written).
To obtain certification, all the skill blocks must be validated. A certificate is issued for each block of skills if validation is not complete.
Our ambition for you
- Train future leaders and managers to have a global, strategic, and operational vision of sports management.
- Start a business
- Facilitate professional integration through a work-study rhythm adapted to the sector
- Acquire the necessary skills to lead a network and manage a team
- Master the sports ecosystem and address real issues faced in sports structures
Prerequisites
To enrol in the MBA in Sports Management, you need to meet the following prerequisites:
- MBA 1 : French and international students with a bac+3 degree
- MBA 2 : French and international students holding a bac+4/5 level degree.
Application deadline: the day the programme starts, except for students requiring a visa (8 weeks before the start of the programme).
Strengths of the program
- Updated training to meet the evolution of professions
- Alternating courses (1 day in class/4 days in the company) with apprenticeship or professionalization contract
- Initial course with alternating internship possible
- Stay in Lausanne in the 2nd year of the MBA
- Certification Qualiopi
Enrollment Dates and Duration of the Program
Start
September
OR delayed start january
Course Schedule
Wenesday
Pedagogical missions
Company Cases
Start
September
Course Schedule
Wenesday
Pedagogical missions
Company Cases
Professional Thesis
Program and Subjects of the MBA Sports Management
Program
Fundamental Courses
- Marketing Strategy and Activation
- Intercultural Management
- Territorial Politics and Community
- Business English + mandatory TOEIC passage
Specific Sports Business Courses
- Organization and Management of a Sports Event
- Sports Equipment Market
- Approach to Sponsorship
- Licensing and Merchandising
- Sports Marketing in France and Internationally
- Digitalization of the Sports World
- Brand Creation Strategy in Sports
Pedagogical Missions
- Organization of a Sports Event
Fundamental Courses
- E-Business Strategy
- Crisis Management
- HR Management
- Merchandising / Licensing
- Financial Management
- Business English + mandatory TOEIC passage
- Reflective and Professional Approach to One's Project
- Building One's Image Through Social Networks
- Desktop Publishing (PAO)
- Professional Thesis
Specific Sports Business Courses
- Sport and Local Authorities
- Exploitation and Optimization of a Sports Venue
- Legal Framework and Contracts in Sports
- Sponsorship and Activation
- Sports and Investments
Pedagogical Missions
- Mandatory TOEIC passage
- Professional Thesis
- Continuous assessment
- Final exam and oral presentation
- Professional Thesis: written report and oral defense.
- RNCP Exam
Titre RNCP
To obtain professional certification, candidates must validate the 5 blocks of skills that make up the certification.
Discover the block of skills to be validated
Classes take place on the Paris La Villette campus, 15 rue de Cambrai 75019 Paris.
- Academic Affairs Contact: Olfa Dridi [email protected]
- Academic Director – Pascal Galantin - [email protected]
At Sports Management School, our pedagogical approach is based on the idea that success in sports business requires much more than theoretical knowledge. We firmly believe in a dynamic and immersive educational method that combines academic expertise with in-depth practical experience. Our aim is to produce sports professionals who are not only well-versed in the fundamental concepts of sports management, but who are also able to apply them successfully in the unique context of the global sports industry.
Discover our teaching method
Career Opportunities
- Sales and/or Marketing Manager
- Sales executive / Key account manager
- Sales and/or marketing manager
- Business Sales Engineer
- Business Manager / Sales Manager
- Customer Director
Admission Procedures (French and International Students)
MBA (STARTING IN OCTOBER OR DELAYED START IN JANUARY IN THE 4TH YEAR)
- MBA 1 (4th year): students with a bachelor's degree (bac+3/4)
- MBA 2 (5th year): students with a bachelor's degree (bac+4/5)
Admission based on application and motivation interview.
Students with disabilities
- We can provide you with the facilities you need to organise, run and support your studies.
- Disability Officer - Pascal Galantin, Academic Director: [email protected]
- Accessibility - Access to higher education under the best possible conditions
- Law of 11 February 2005 on equal rights and opportunities
Continuing Your Journey
You can pursue another specialization in MBA (Event, sponsoring, marketing, medias), subject to prerequisites. To explore all possible options, clic here.
Bridges and Equivalences
No bridges or equivalences: enrolling in the program requires completing all modules.
Statistics MBA
- Number of students: 108
- Satisfaction rate: 7/10
- Net employment rate: 68%
- Survey return rate: 98%
- Dropout rate: 10%
- Success rate: 87%
Source: satisfaction and integration surveys carried out by the school in 2023 on the second-year MBA intake
Site update: May 2024