Graduation MBA 2018

MBA Sports Management

Specialize in one of the key sectors of the sports business!

  • Initial training / work-study (from the 1st year), In-person
  • 10400€
  • January 2024, September 2024
  • 2 years
  • French
8 450€ pour la rentrée décalée, 10 400€/an

Become an expert in the world of sports management

The MBA in sports management provides the skills needed to work in the sports industry and become an experienced manager in France or internationally. The courses are conducted in person and delivered in French. 

This "Sports Management MBA" course prepares students for the title of "Sales and Marketing Manager, Level 7 certified qualification, NSF codes 312m 312, and 312p, registered with the RNCP on 20/01/2021" awarded by EDUCSUP.

Block 1 : Developing a sales strategy 
Block 2 : Implementing sales policy  
Block 3 : Managing a sales team and network 
Block 4 : Measuring sales performance

Notre formation est classée parmi les meilleurs Masters Management du Sport et de l'e-sport de Paris


Notre formation est classée parmi les meilleurs Masters Management du Sport et de l'e-sport d'IDF


Objectives of the MBA

  • Train future leaders and managers to have a global, strategic, and operational vision of sports management.
  • Start a business
  • Facilitate professional integration through a work-study rhythm adapted to the sector
  • Acquire the necessary skills to lead a network and manage a team
  • Master the sports ecosystem and address real issues faced in sports structures


  • Students with a bachelor's degree (bac+3) aiming for a career in sports business 
  • Graduates wanting to become experts in sports management 
  • Sports professionals seeking career transition

Strengths of the program

  • Updated training to meet the evolution of professions 
  • Alternating courses (1 day in class/4 days in the company) with apprenticeship or professionalization contract 
  • Initial course with alternating internship possible 
  • Stay in Lausanne in the 2nd year of the MBA

Enrollment Dates and Duration of the Program

September 2024 

Course Schedule

Pedagogical missions
Company Cases 

September 2024

Course Schedule

Pedagogical missions
Company Cases
Professional Thesis

Program and Subjects of the MBA Sports Management

Program for the Year 2023/24

MBA Year 1

Fundamental Courses   

  • Marketing Strategy and Activation 
  • Intercultural Management 
  • Territorial Politics and Community 
  • Business English + mandatory TOEIC passage  

Specific Sports Business Courses  

  • Organization and Management of a Sports Event 
  • Sports Equipment Market 
  • Approach to Sponsorship 
  • Licensing and Merchandising 
  • Sports Marketing in France and Internationally 
  • Digitalization of the Sports World 
  • Brand Creation Strategy in Sports  

Pedagogical Missions   

  • Organization of a Sports Event 
MBA Year 2

Fundamental Courses  

  • E-Business Strategy 
  • Crisis Management 
  • HR Management 
  • Merchandising / Licensing 
  • Financial Management 
  • Business English + mandatory TOEIC passage 
  • Reflective and Professional Approach to One's Project 
  • Building One's Image Through Social Networks 
  • Desktop Publishing (PAO) 
  • Professional Thesis  

Specific Sports Business Courses  

  • Sport and Local Authorities 
  • Exploitation and Optimization of a Sports Venue 
  • Legal Framework and Contracts in Sports 
  • Sponsorship and Activation 
  • Sports and Investments  

Pedagogical Missions  

  • Mandatory TOEIC passage 
  • Professional Thesis 

  • Continuous assessment 
  • Final exam and oral presentation 
  • Professional Thesis: written report and oral defense. 
  • RNCP Exam

Career Opportunities

  • Sports Equipment Manufacturers: Marketing Manager, Sponsorship Manager, Product Manager, Business Developer, Network Manager... 
  • Sports Equipment Distributors: Store Director, Department Head, Sales Coordinator, Animator, Events Manager... 
  • Sports Federations and Clubs (Professional and Amateur): Press Officer, Communication Manager, Administrative Director, Delegation Press Officer, Sponsorship Manager, Events Coordinator, Site Manager... 
  • Advertisers and Sponsorship Departments in Companies: Development and Partnership Manager, Sponsorship Manager, Events Manager and Hospitality... 
  • Sports Event Organizing Companies: Technical Director, Logistics Manager, Project Manager, Events Coordinator, Communication Manager, Media Coordinator, Sponsor Hospitality, VIP Spaces Manager... 
  • Marketing and Communication Consultancy Agencies: Project Manager, Community Manager, Sales Manager, Web Creator and Web Designer, Consultant... 
  • Media and New Media: Sports Journalist, Advertising Manager, Sponsorship Sales... 
  • Local and Territorial Authorities: Sports Director of a municipality, regional or departmental council, Sports Project Manager, Events Coordinator... 
  • Fitness, Wellness, and Sports Leisure Sector: Urban Sports Facility Director, FIVE Center Manager, Establishment or Vacation Center Manager, Animation Manager... 
  • Charitable Sports and Sponsorship: Foundation Director, Partnership Manager...

Admission Procedures (French and International Students)


  • MBA 1 (4th year): students with a bachelor's degree (bac+3/4) 
  • MBA 2 (5th year): students with a bachelor's degree (bac+4/5), and professionals wishing to specialize in the sports business sector.  

Admission based on application and motivation interview.

Continuing Your Journey

You can pursue another specialization in MBA, subject to prerequisites. To explore all possible options, clic here.

Bridges and Equivalences

No bridges or equivalences: enrolling in the program requires completing all modules.

Key Figures

*étudiants promo 2021
**tous les étudiants de l'année 2021
Chiffres actualisés en 2023

of students in employment before graduation
alumni from the SMS network
corporate partners, federations and clubs


  • Number of students: 185
  • Satisfaction rate: 4/5
  • Net employment rate: 80%
  • Survey return rate: 63%
  • Dropout rate: 4.08%
  • Success rate: 95%

Source: satisfaction and integration surveys conducted by the school in 2022

Request Information
SMS SPORT MANAGEMENT SCHOOL will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to SMS SPORT MANAGEMENT SCHOOL, Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.