MBA Management commercial & sponsoring sportif

MBA Commercial Management and Sports Sponsorship

Specialize in one of the key sectors of the sports business!

  • Initial training / work-study (from the 1st year), In-person
  • 10400€
  • January 2024, September 2024
  • 2 years
  • French
8 450€ pour la rentrée décalée, 10 400€/an

Excel in a Growing Market

Our MBA in Commercial Management & Sports Sponsorship is designed to meet the needs of the rapidly expanding market in the sale of sports products. At the intersection of commerce and marketing, it will enable you to develop genuine expertise in this highly specific professional field. Classes are conducted in person and delivered in French. It is possible to complete the first year entirely in English.

Notre formation est classée parmi les meilleurs Masters Management du Sport et de l'e-sport de Paris


Notre formation est classée parmi les meilleurs Masters Management du Sport et de l'e-sport d'IDF


MBA Objectives

  • Train future leaders and managers to have a comprehensive, strategic, and operational understanding of commercial management in sports.
  • Venture into entrepreneurship.
  • Facilitate professional integration through a well-suited alternating schedule in the sector.
  • Acquire the necessary skills to market, distribute, and negotiate sports products and services.
  • Master the sales cycle of a product and address the challenges faced by sports product distributors.


To enrol in the MBA, you need to meet the following prerequisites:

  • MBA 1 : French and international students with a bac+3 degree
  • MBA 2 : French and international students holding a bac+4/5 level degree.

Application deadline: the day the programme starts, except for students requiring a visa (8 weeks before the start of the programme).

Strengths of the Program

  • Updated training to meet evolving industry demands.
  • Courses with alternating schedules (1 day in class/4 days in the workplace) with apprenticeship or professionalization contracts.
  • Possibility of an initial course with interspersed internships.
  • Second-year MBA includes a stay in Lausanne.

Enrollment Dates and Duration of the Program

September 2024

Course Schedule

Pedagogical missions
Company Cases

September 2024

Course Schedule

Pedagogical missions
Company Cases
Professional Thesis

Program and Subjects of the MBA Commercial Management and Sports Sponsorship

Program for the Year 2023/24

MBA Year 1

Fundamental Courses

  • Sports Marketing
  • Economic Environment of Sports
  • Legal Environment of Sports
  • Expression (Management and Communication)
  • Accounting and Management
  • Entrepreneurship
  • Project Management
  • Marketing Strategy and Activation
  • Intercultural Management
  • Territorial Policy and Community
  • Business English + mandatory TOEIC examination

Specific Sports Business Courses

  • Market of Sports Equipment Suppliers
  • Approach to Sponsorship
  • Licensing and Merchandising
  • Sports Marketing in France and Internationally
  • Digitalization of the Sports World
  • Brand Creation Strategy in Sports

Pedagogical Missions

Organization of a Sports Event

MBA Year 2

Specific Sports Business Courses
General Subjects

  • History of Sports
  • History of eSports
  • Accounting
  • Creating a Budget
  • Image Rights
  • Company Law
  • Contract Law

Advanced Courses

  • Management and Team Management
  • International Trade
  • Management of Commercial Production
  • Commercialization of Sports Products and Services
  • Legal, Tax, and Social Management of Sports Structures
  • Negotiation of Partnership Contracts
  • Business Strategy in Sports
  • New Technologies and Sports (e-commerce)

Pedagogical Missions

  • Acquire theoretical and practical experience in commerce
  • Mandatory TOEIC examination
  • Professional Thesis

  • Continuous assessment
  • Final exam and oral presentation
  • Professional Thesis: written report and oral defense.
  • RNCP Exam

Career Opportunities

  • Sales Promoter
  • Product Manager
  • Sales or Customer Advisor
  • Marketing Director
  • Communication Director
  • Department Manager in a sports store
  • Store Manager in a sports store
  • Purchasing Manager

Admission Procedures (French and International Students)


  • MBA 1 (4th year): students with a bachelor's degree (bac+3/4) 
  • MBA 2 (5th year): students with a bachelor's degree (bac+4/5), and professionals wishing to specialize in the sports business sector.  

Admission based on application and motivation interview.

Continuing Your Journey

You can pursue another specialization in MBA, subject to prerequisites. To explore all possible options, clic here.

Bridges and Equivalences

No bridges or equivalences: enrolling in the program requires completing all modules.

Key Figures

of students in employment before graduation
alumni from the SMS network
corporate partners, federations and clubs


  • Number of students: 108
  • Satisfaction rate: 7/10
  • Net employment rate: 68%
  • Survey return rate: 98%
  • Dropout rate: 10%
  • Success rate: 87%

Source: satisfaction and integration surveys carried out by the school in 2023 on the second-year MBA intake


Site update: May 2024

Request Information
SMS SPORT MANAGEMENT SCHOOL will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to SMS SPORT MANAGEMENT SCHOOL, Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.