Develop your skills at your own pace from home
Objectives
Bachelor Online Sports Business is destined to the future managers of Sports Business who want an effective and flexible training fitting their schedule.
The courses are given online and in French.
Prerequisites
- Students who have a BAC+2 level and who want to work in sports business.
- Students who are re-training or resuming their studies after a gap year
- Professionals who are re-training or seek a specialisation in sports business.
- High-level athletes still in activity or who are re-training.
Strengths of the training
- More flexibility in your schedule
- Work at your own pace
- Personalised coaching
- Personalised support for each student
- Work in small groups
- Case studies according to your professional projects
- Professors permanently available to answer all your questions
- 2 face-to-face seminars per year in Paris
- Courses broadcast directly online and live by professors who are experts in sports business
- Possibility to watch each course in replay
Start dates and length of the training
Start in October 2023
Length: 10 months
Words from the direction
Testimonies
Program year 2023/24
E-learning has all the advantages of in-person training without the daily constraints. Each course is broadcast directly online and live by a professor who is an expert in sport business, and then accessible on replay. The professors remain available for individual discussions.
- Marketing
- Sports Marketing
- Commerce
- Communication
- Event organisation
- Economics & Rights
- Management – Finance – Administration
- Knowledge in the sports world
- E-sports
- Professional tools
Assessment
- Continuous monitoring for each theme
- Professional dissertation
- Written report and oral presentation
School contact: Olfa Dridi scolarite@sportsmanagementschool.fr
Educational Director – Pascal Galantin - contact@sportsmanagementschool.fr
Profesorado
Michael Tapiro
President of the international strategic council

A born entrepreneur and sportsman, Michael began with a sporting cursus and founded the Club de Neuilly-sur-Seine: “Rugby Club Paris Neuilly”; then in 1999 he created the agency “Au-delà du sport” with Christophe Juillet and Marc Lièvremont, specialised in the relationship between sports and business management.
Simultaneously, he has been a professor in marketing for 15 years.
During these years, this born entrepreneur wished to start up his own school. This cursus led him to found Sports Management School (SMS), a business school specialised in Sports Business. SMS covers a wide variety of business lines such as sports management, sporting structures optimisation, the development of new media, e-sports, sports betting….
David Mignot
Academic Director of Sports Management School

David Mignot is a professor in Sports Management School since 2012 and the educational director of bachelors since 2016.
After studying to be an EPS sports teacher, David pursued the Master degree in international sports marketing from ESSEC.
He published a thesis as its specific theme: how must France be positioned and prepared in order to welcome the important international sports events
Then he worked for 17 years within several sports marketing agencies and managed brands like SFR, GMF, TOTAL, Grenoble 2018….
David founded “Iphitos” (sports marketing agency) in 2011 with the aim to advise the brands and to organise its own events. Some clients: GMF, La Poste, Essity, Fédération des Clubs de la Défense, AFM Téléthon, Relais et Chateaux, Stade Français Rugby, Lagardère Active …
Bruno SCHWOBTHALER
Founder Licensing For Growth & Ex Senior Vice President Warner Bros

Previously Senior Vice President at Warner Bros. in charge of Licensing of Warner franchises (Harry Potter, Batman, Superman, Bugs Bunny) and Sports partnerships with UEFA, FIFA, NBA. Recognized specialist of Licensing & Merchandising of Sport and Entertainment. Licensing for growth is one of the 50 Sport Business experts cited by Sporsora and advises several brands and leading events in French and European sports. Moreover inventor of Golbang, the format of football 3v3
Opportunities
- Digital marketing manager
- Sports marketing manager
- Product manager
- Sports marketing project manager
- Communications officer
- Sales manager
- Ticketing manager
- Press officer
- Section editor
- Community manager
- Partnership manager
- Sales coordinator
- Press manager
Conditions of admission
Profiles :
- Students having a BAC+2 diploma
- Professionals who want to specialise in sports management
Admission on application file and motivation interview.
Scholar fees, start 2023
- €5 300
Contact our "Admissions" service at 07 64 77 50 37 or at Admissions@sportsmanagementschool.fr
Continuing your studies
If you wish to continue your studies after the Bachelor online Sport Business, it is possible! You can, for example, subject to the prerequisites, decide to do an MBA in another specialty (marketing, medias &digital, management, events, sales). To find out about all the possible options, click here.
Bridges and equivalences
There are no bridges or equivalencies: all enrollments in the program require you to take all modules.
Last update date : 22/06/2022
No significant number of students to publish insertion and satisfaction surveys