Bachelor in sports management - 3 years

Classroom

3 years to learn and excel

 

Objectives

The Bachelor in Sport Management program prepares you to become a future sport business expert in 3 years. 


At the end of the 3rd year, a thesis on your professional experience is produced using the tools seen in class. 
The courses are given in French. 

Our Bachelor's degree prepares students for the title of Marketing and Promotion Manager, a certified level 6 title, code NSF 312p, registered with the RNCP (code 34581) on 24/04/2020, delivered by FORMATIVES.

The courses are given in person and in French.

Opportunities

Digital marketing manager, Sports marketing manager, Product manager, Sports marketing project manager, Communications Officer, Sales manager, Ticketing manager, Press officer, Section editor, Community manager, Partnership manager, Sales coordinator, Press manager

Prerequisites

- Bachelors who want to work in sports business

 

Strengths of the training

 

- Graduate education

- Fundamental and specific classes

- Annual internship

- One-week seminar in one of the 4 campuses abroad every year

- Work-study courses possible from the 2nd year

- Participation in the SMS eSport Cup 

- RNCP level II title (European level 6) equal to a BAC+3/4 level

- Qualiopi certification

qualiopi

 

Start dates and length of the training

Start in September 2023

Length: 3 years

 

 

Words from the direction

Testimonies

Program

 

The Bachelor in Sports Management allows graduates to develop new skills and to professionalise quickly. Its program combines the teachings on the basics of business creation and management with theoretical knowledge and practical sports cases offered by the partners of Sports Management School.

For students with disabilities : we make the necessary adjustements to their situation in the organization, progress and support of their studies.

 

Bachelor – Year 1: The basics of sports business

4 weeks of full-time classes from September to December (300 hours of classes)

Fundamental classes

  • Economics
  • Fundamental marketing
  • Sales techniques
  • Introduction to law
  • Media communication tools
  • Market studies
  • Business English + LV2 (Spanish or German)

 

Specific « sport business » classes

  • Sports History
  • French and international sporting movement
  • Private structures in sports
  • Introduction to sports economy
  • Sport marketing
  • Knoledge of associations and of public service

 

Internship and pedagogical mission

  • 4 months of full-time internship from January to April
  • Pedagogical mission: theoretical and practical of the SMS eSport Cup event.

 

Bachelor – Year 2: professionalisation

  • Initial course: 4 months of full time courses from January to April (300 hours of classes)
  • Work-study course: 3 weeks in a company and 1 week in classes

 

Fundamental classes

  • Public relationship & community management
  • General marketing
  • Communication plan & implementation
  • Management of event projects
  • Company law
  • Partnership file
  • Commercial prospection
  • Business English + LV2 (Spanish or German)

 

Specific « sport business » classes

  • Sports History
  • Job focus: sporting events
  • Olympic Games : Paris 2024
  • Sports economics
  • Sports marketing

 

Internship and pedagogical mission (for the initial course)

  • 4 months of full-time internship from September to December
  • Pedagogical mission: theoretical and practical of the SMS eSport Cup event.

 

Bachelor – Year 3: expertise

4 weeks of full-time classes from September to December

Classes 50% in French, 50% in English

 

Fundamental classes

  • Strategies and marketing activations
  • Introduction to e-business
  • Brand image and communication strategy
  • Consumer and product strategy
  • Web marketing strategy
  • Hospitality strategic forcasting and budgeting

 

Specific « sport business » classes

  • Sports and journalism
  • Sports marketing management
  • International governance
  • Sports conferences
  • Charitable and territorial communities
  • Sports facilities

 

Internship and dissertation

  • 6 months of full-time internship from January to June
  • Marketing study case with a professional oral presentation
  • Professional dissertation related to your professional project (reflection on a profession, a sports structure…).
  • Dissertation at the end of studies.

 

Assessment

  • 7 hours (or less) of classes: Continuous monitoring only (1 mandatory note)
  • 14 hours of classes: Continuous monitoring + Final exam (minimum: 2 mandatory notes)
  • 21h (or more) of classes: Continuous monitoring + Oral exam + Final exam (minimum: 2 mandatory notes).
  • National exam + Grand Oral for the RNCP title

 

The courses will take place on the Paris La Villette campus, 15 rue de Cambrai 75019 Paris.

School contact: Olfa Dridi scolarite@sportsmanagementschool.fr

Educational Director  – Pascal Galantin - contact@sportsmanagementschool.fr​

Your teachers

Pierre Rondeau

Sports economist – Journalist RMC SPORT – Co-director of the Observatoire Sport et Société Jean Jaurès

Pierre Rondeau is a professor of economy in Sports Management School, specialised in sports economy and football economy. He is also the co-director of the Observatoire Sport et Société in the Fondation Jean Jaurès and a commenter for RMC SPORT.

David Mignot

Academic Director of Sports Management School

David Mignot is a professor in Sports Management School since 2012 and the educational director of bachelors since 2016.

After studying to be an EPS sports teacher, David pursued the Master degree in international sports marketing from ESSEC.

He published a thesis as its specific theme: how must France be positioned and prepared in order to welcome the important international sports events

Then he worked for 17 years within several sports marketing agencies and managed brands like SFR, GMF, TOTAL, Grenoble 2018….

David founded “Iphitos” (sports marketing agency) in 2011 with the aim to advise the brands and to organise its own events. Some clients: GMF, La Poste, Essity, Fédération des Clubs de la Défense, AFM Téléthon, Relais et Chateaux, Stade Français Rugby, Lagardère Active …

Arthur Thevenot

Coordination & Volunteering in Public Events Pole manager – Amaury Sport Organisation

Arthur Thevenot has a license in Sports Management from the Université d’Orléans & a master in sporting events and activities management from the Université de Paris Saclay. Since 2016, he works in the Coordination & Volunteering Pole of Amaury Sport Organisation (A.S.O) as a manager.

Joëlle Monlouis

Sports and business lawyer

Registered at the Bar of Paris in 2007, Maître Joëlle Monlouis is a practicing lawyer for over ten years.

Joëlle Monlouis was first a financier jurist in a major international bank, then she developed on the floor of the Commercial, Financial and Economical House from the Court of Cassation and she joined an American agency, specialised in international business law, in which she was in charge of mergers and acquisitions deals and problematics linked to company law.

Being a passionate sports enthusiast, she specialised in sports law and intervenes both in Europe and abroad. She is mostly sensitive to the needs, in this domain, of the institutional and economical actors of sports in the departments, the French Overseas Territories and in the French-speaking African countries.

Jean-Claude VIDAL

Founder and CEO of ARENE EVENEMENTS since 1998

After 15 working years, in France and abroad within a French major oil company in marketing, commerce and communication domains, J.-C. Vidal created his first structure in 1991 then Arène Evénements in 1998.

Arène Evénements’ goal is to help companies build on sports success in their communication strategy and to help event sites connect with sponsors who enrich their shows.

 

Michael Tapiro

President of the international strategic council

A born entrepreneur and sportsman, Michael began with a sporting cursus and founded the Club de Neuilly-sur-Seine: “Rugby Club Paris Neuilly”; then in 1999 he created the agency “Au-delà du sport” with Christophe Juillet and Marc Lièvremont, specialised in the relationship between sports and business management.

Simultaneously, he has been a professor in marketing for 15 years.

During these years, this born entrepreneur wished to start up his own school. This cursus led him to found Sports Management School (SMS), a business school specialised in Sports Business. SMS covers a wide variety of business lines such as sports management, sporting structures optimisation, the development of new media, e-sports, sports betting….

Conditions of admission

Profiles :

  • 1st year: Students from the senior year (general and technological series), pending the acquirement of the baccalaureate, and the titular bachelors. Outside the “parcoursup” application, admission on an application process and a motivation interview.
  • 2nd year: students having a BAC+1 diploma.
  • 3rd year: students having a BAC+2 diploma.

Admission on application file and motivation interview. Parallel admission possible.

Contact our "Admissions" service at 07 64 77 50 37 or at Admissions@sportsmanagementschool.fr

 

Continuing your studies

If you wish to continue your studies after the Bachelor in Sports Management, it is possible! You can, for example, subject to the prerequisites, decide to do an MBA in another specialty (media and digital, events, marketing, sales). To find out about all the possible options, click here.

Bridges and equivalences

There are no bridges or equivalencies: all enrollments in the program require you to take all modules.

 

Scholar fees, start 2023

  • 1st year: €9 200
  • 2nd year: €9 200
  • 3rd year: €9 200

Key figures

  • Number of students : 262**
  • Satisfaction rate: 3/5*
  • Net employment rate: 100%*
  • Return rate: 30%*
  • Drop-out rate: 1.64*

*students class of 2021
**all students of the year 2021

Last update date: 22/06/2022