MBA Marketing sportif et digital

MBA Sports Marketing and Digital

Specialize in one of the key sectors of the sports business!

  • Initial training / work-study (from the 1st year), In-person
  • 10400€
  • January 2024, September 2024
  • 2 years
  • French
8 450€ pour la rentrée décalée, 10 400€/an

Become an expert in the world of sports and digital marketing

Our MBA in Sports and Digital Marketing will teach you to become a professional expert in the field of marketing as a whole. 

Notre formation est classée parmi les meilleurs Masters Management du Sport et de l'e-sport de Paris


Notre formation est classée parmi les meilleurs Masters Management du Sport et de l'e-sport d'IDF


MBA Objectives

  • Train future leaders and managers to have a comprehensive, strategic, and operational vision of sports marketing
  • Venture into entrepreneurship
  • Facilitate professional integration through a work-study rhythm adapted to the sector
  • Obtain the necessary skills to work in an agency or within a marketing department in the sports industry
  • Master the project management of marketing from the problem to the deployment of the strategy


To enrol in the MBA, you need to meet the following prerequisites:

  • MBA 1 : French and international students with a bac+3 degree
  • MBA 2 : French and international students holding a bac+4/5 level degree.

Application deadline: the day the programme starts, except for students requiring a visa (8 weeks before the start of the programme).

Strengths of the Program

  • Updated training to meet the evolution of professions 
  • Alternating courses (1 day in class/4 days in the company) with apprenticeship or professionalization contract 
  • Initial course with alternating internship possible 
  • Stay in Lausanne in the 2nd year of the MBA

Enrollment Dates and Duration of the Program

September 2024

Course Schedule

Pedagogical missions
Company Cases

September 2024

Course Schedule

Pedagogical missions
Company Cases
Professional Thesis

Program and Subjects of the MBA Sports Marketing and Digital

Program for the Year 2023/24

MBA Year 1

Fundamental Courses

  • Marketing Strategy and Activation
  • Intercultural Management
  • Territorial Policy and Community
  • Business English + mandatory TOEIC exam

Specific Courses in Sports Business

  • Sports Equipment Market
  • Approach to Sponsorship
  • Licensing and Merchandising
  • Sports Marketing in France and Internationally
  • Digitalization of the Sports World
  • Brand Creation Strategy in Sports

Pedagogical Missions

Organization of a Sports Event 

MBA Year 2

Specific Courses in Sports Business
Knowledge of the Environment

  • Marketing Project Management
  • Marketing Strategy in Sports Business
  • Market Studies
  • Sports Marketing Environment
  • Market Players in Sports Marketing

Communication – Event Management

  • Communication and Mediatization of a Sports Event
  • Event Project Management
  • Exploitation and Activation of Media around a Sports Event
  • Press Relations and Community Management

Professional Tools

  • Reflective and Professional Approach to One's Project
  • Building One's Image through Social Networks
  • Desktop Publishing Tools
  • Public Speaking
  • Professional Thesis on a Marketing Issue

Additional Activities

  • Trip to explore the sports of yesterday and today.
  • Sports business conferences with recognized experts in the sports world on various topics. (Press Relations, Community Management, Event Organization, Volunteerism in Sports...)
  • Sharing experiences on global events.
  • Job Focus (Intervention by an executive, general manager, marketing/communication director of a federation, club, brand...)

Pedagogical Missions

  • Acquire theoretical and practical experience in marketing with a real case, which will be the organization of a strategy for the event.
  • Mandatory TOEIC exam
  • Professional Thesis

  • Continuous assessment 
  • Final exam and oral presentation 
  • Professional Thesis: written report and oral defense. 
  • RNCP Exam 

Career Opportunities

  • Digital Marketing Manager
  • Sports Marketing Manager
  • Marketing Director
  • Marketing Manager
  • Marketing Analysis Officer
  • Sales Manager
  • Sponsorship Manager
  • Sports Marketing Project Manager
  • Communication Director
  • Business Development Manager
  • Product Manager
  • Marketing Manager
  • Operational Marketing Specialist
  • Key Account Manager
  • Business Engineer
  • Marketing Analyst

Admission Procedures (French and International Students)


  • MBA 1 (4th year): students with a bachelor's degree (bac+3/4) 
  • MBA 2 (5th year): students with a bachelor's degree (bac+4/5), and professionals wishing to specialize in the sports business sector.  

Admission based on application and motivation interview.

Continuing Your Journey

You can pursue another specialization in MBA, subject to prerequisites. To explore all possible options, clic here.

Bridges and Equivalences

No bridges or equivalences: enrolling in the program requires completing all modules. 

Key Figures

of students in employment before graduation
alumni from the SMS network
corporate partners, federations and clubs


  • Number of students: 108
  • Satisfaction rate: 7/10
  • Net employment rate: 68%
  • Survey return rate: 98%
  • Dropout rate: 10%
  • Success rate: 87%

Source: satisfaction and integration surveys carried out by the school in 2023 on the second-year MBA intake


Site update: May 2024

Request Information
SMS SPORT MANAGEMENT SCHOOL will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to SMS SPORT MANAGEMENT SCHOOL, Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.