MBA Evénementiel Sportif

MBA Sports Events

Specialize in one of the key sectors of the sports business!

  • Initial training / work-study (from the 1st year), In-person
  • 10400€
  • January 2024, September 2024
  • 2 years
  • French
8 450€ pour la rentrée décalée, 10 400€/an

Become an expert in organizing sports events

Our sports event management training will teach you how to build, budget, promote, and secure partnerships for an event. 

Notre formation est classée parmi les meilleurs Masters Management du Sport et de l'e-sport de Paris

 

Notre formation est classée parmi les meilleurs Masters Management du Sport et de l'e-sport d'IDF

 

MBA Objectives

  • Train future leaders and managers to have a comprehensive, strategic, and operational vision of sports event management 
  • Venture into entrepreneurship 
  • Facilitate professional integration through a work-study rhythm adapted to the sector 
  • Obtain the necessary skills to design, organize, and deliver a sports event 
  • Master project management and address issues related to organizing sports events 

Prerequisites

  • Students with a bachelor's degree (bac+3) aiming for a career in sports business 
  • Graduates wanting to become experts in sports event organization 
  • Sports professionals seeking career transition 

Strengths of the Program

  • Updated training to meet the evolution of professions 
  • Alternating courses (1 day in class/4 days in the company) with apprenticeship or professionalization contract 
  • Initial course with alternating internship possible 
  • Stay in Lausanne in the 2nd year of the MBA

Enrollment Dates and Duration of the Program

Start
September 2024

Course Schedule
Wenesday

Pedagogical missions
Company Cases

Start
September 2024

Course Schedule
Wenesday

Pedagogical missions
Company Cases
Professional Thesis

Program and Subjects of the MBA Sports Events

Program for the Year 2023/24

MBA Year 1

Fundamental Courses  

  • Marketing Strategy and Activation 
  • Intercultural Management 
  • Territorial Politics and Community 
  • Business English and mandatory TOEIC passage    

Specific Sports Business Courses  

  • Organization and Management of a Sports Event 
  • Sports Equipment Market 
  • Approach to Sponsorship 
  • Licensing and Merchandising 
  • Sports Marketing in France and Internationally 
  • Digitalization of the Sports World 
  • Brand Creation Strategy in Sports    

Pedagogical Missions   

  • Organization of a Sports Event
MBA Year 2

Sports Business Courses
Understanding the Environment  

  • From strategy to the production of an event 
  • Planning and logistics of the event 
  • Administration and legislation of the event 

Communication – Event Planning

  • Communication and media coverage of a sports event 
  • Event project management 
  • Exploitation and activation of media around a sports event  

Professional Tools

  • Reflective and professional approach to your project 
  • Build your image through social networks 
  • Desktop publishing tools 
  • Public speaking 
  • Professional Thesis on a marketing issue 

Additional Activities

  • Trip to explore the sports of yesterday and today 
  • Sports business conferences with recognized experts in the sports world on various themes (PR, community management, event organization, volunteering in sports, etc.) 
  • Experience sharing on global events 
  • Job Focus (Intervention of an executive, general manager, marketing/communication director of a federation, club, brand, etc.)  

Pedagogical Missions

  • Acquire theoretical and practical experience in event planning with the organization of an event (logistics, technical dossier, budgeting, etc.) 
  • Mandatory TOEIC passage 
  • Professional Thesis 

  • Continuous assessment 
  • Final exam and oral presentation 
  • Professional Thesis: written report and oral defense. 
  • RNCP Exam 

Career Opportunities

  • Event and Hospitality Manager 
  • Event Coordinator, Site Manager 
  • Technical Director, Logistics Manager, Project Manager, Site Manager, Communication Manager, Media Coordinator, Hospitality, Sponsorship, VIP space management... 
  • Project Manager at a sports event organizing company 
  • Director of Sports for a municipality, regional or departmental council, sports project manager, event coordinator 
  • ... 

Admission Procedures (French and International Students)

MBA (STARTING IN OCTOBER OR DELAYED START IN JANUARY IN THE 4TH YEAR)  

  • MBA 1 (4th year): students with a bachelor's degree (bac+3/4) 
  • MBA 2 (5th year): students with a bachelor's degree (bac+4/5), and professionals wishing to specialize in the sports business sector.  

Admission based on application and motivation interview.

Continuing Your Journey

You can pursue another specialization in MBA, subject to prerequisites. To explore all possible options, clic here.

Bridges and Equivalences

No bridges or equivalences: enrolling in the program requires completing all modules.

Key Figures

0
of students in employment before graduation
0
alumni from the SMS network
0
corporate partners, federations and clubs

Statistics

  • Number of students: 185
  • Satisfaction rate: 4/5
  • Net employment rate: 80%
  • Survey return rate: 63%
  • Dropout rate: 4.08%
  • Success rate: 95%

Source: satisfaction and integration surveys conducted by the school in 2022

Request Information
SMS SPORT MANAGEMENT SCHOOL will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to SMS SPORT MANAGEMENT SCHOOL, Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.