MBA Sports Events
The MBA in sports management takes place over two years, accessible with a bac + 3 / + 4, it is intended for future experts in the world of sports management.
The 4th year is a common core for all specializations, focused on the expertise of sport business, while the 5th year in sports management aims at professional integration.
This program provides the skills necessary to exercise in the universes of this option and to acquire the skills to become the manager of tomorrow.
A staggered return to school takes place in January 2021 for students wishing to reorient themselves in addition to a return to school in September 2020.
The school offers an alternating rhythm in MBA with three types of: the internship, the apprenticeship contract or the professionalization contract.
This MBA allows you to obtain an RNCP level I * title (European level 7)
* Level I project manager, NSF codes 312 341, published in the Official Journal of 04/01/19 issued by Formatives issued by Formatives
Words from the direction
KNOWLEDGE OF THE FIELD
COMMUNICATION – EVENT
Communication and mediatisation of a sports event
Management of an event project
Exploitation and activation of the media around a sports event
PROFESSIONAL TOOLS – COMPLEMENTARIES ACTIVITIES
Reflective and professional approach of the project
Build self-image through the social networks
Professional thesis around a marketing problem
Journey to discover yesterday’s and today’s sports.
Conferences sports business with world-recognized experts of different themes (personal records, community management, event organisations, volunteering in sports…) Feedbacks on world events.
Job focus (intervention of a senior, general manager, marketing/communication director of a federation, a club or a brand….)
Each group of students (7 max) will propose an event on which they will work for the operational implementation with a written report. The “winning” team will organise the event with all the class.
The students will have to work on a common project with their classmates from MBA Sports Marketing. In order to do this project, the students will necessarily have theoretical courses and interventions or conferences of professionals from the sports world. They are invited to go on a trip to Lausanne, to discover the Olympic world.
Highlights of the training
Fundamental classes dealing with all aspects of event organisation.
Specific classes permitting students to be at the forefront of event organisation.
Construction of a professional project
Professional thesis in support of the professional project
Openness to the world of event organisation
Academic Director of Sports Management School
David Mignot is a professor in Sports Management School since 2012 and the educational director of bachelors since 2016.
After studying to be an EPS sports teacher, David pursued the Master degree in international sports marketing from ESSEC.
He published a thesis as its specific theme: how must France be positioned and prepared in order to welcome the important international sports events
Then he worked for 17 years within several sports marketing agencies and managed brands like SFR, GMF, TOTAL, Grenoble 2018….
David founded “Iphitos” (sports marketing agency) in 2011 with the aim to advise the brands and to organise its own events. Some clients: GMF, La Poste, Essity, Fédération des Clubs de la Défense, AFM Téléthon, Relais et Chateaux, Stade Français Rugby, Lagardère Active …
Director & founder of Sports Management School
A born entrepreneur and sportsman, Michael began with a sporting cursus and founded the Club de Neuilly-sur-Seine: “Rugby Club Paris Neuilly”; then in 1999 he created the agency “Au-delà du sport” with Christophe Juillet and Marc Lièvremont, specialised in the relationship between sports and business management.
Simultaneously, he has been a professor in marketing for 15 years.
During these years, this born entrepreneur wished to start up his own school. This cursus led him to found Sports Management School (SMS), a business school specialised in Sports Business. SMS covers a wide variety of business lines such as sports management, sporting structures optimisation, the development of new media, e-sports, sports betting….
Founder and CEO of ARENE EVENEMENTS since 1998
After 15 working years, in France and abroad within a French major oil company in marketing, commerce and communication domains, J.-C. Vidal created his first structure in 1991 then Arène Evénements in 1998.
Arène Evénements’ goal is to help companies build on sports success in their communication strategy and to help event sites connect with sponsors who enrich their shows.
Communication ex-director in Ligue Nationale de Rugby & Founder of “Comme un Poisson dans l’eau”
For 17 years, Caroline Bocquet was a communication & promotion manager in the Ligue Nationale de Rugby. Then she founded her own business “Comme un Poisson dans l’eau” along with Jérémie Duval, a business that possesses 4 skill areas: communication, audio-visual, event and digital. Today, over 280 personalities support their project.
Caroline teaches students the sporting values such as team spirit, attentiveness and fair play.