MBA Sports Marketing
This new specialised MBA has been created in accordance to the polls done for our alumnis. It is destined to students and professionals wanting to specialise in the sports marketing sector. The class is considered an event agency and will work on a marketing case suggested by an agency/brand with an oral presentation and a written report. It leads to a RNCP level I title* (European level 7), which equals to a BAC+5 level. A staggered start in an accelerated format will take place in January 2021.
The school offers an alternating rhythm in MBA with three types of: the internship, the apprenticeship contract or the professionalization contract. .
*Project manager level I, codes NSF 312 341, published in OJ of 04/01/19 delivered by Formatives
Words from the direction
KNOWLEDGE OF THE FIELD
-The actors of the marketing world and their specificities
COMMUNICATION – EVENT
-Exploitation and activation of the media around a sports event
-Digital optimisation of the sports events and structures
PROFESSIONAL TOOLS – COMPLEMENTARIES ACTIVITIES
-Reflective and professional approach of the project
-Build self-image through the social networks
-Professional thesis around a marketing problem
-Journey to discover yesterday’s and today’s sports.
-Conferences sports business with world-recognized experts of different themes (personal records, community management, event organisations, volunteering in sports…)
-Job focus (intervention of a senior, general manager, marketing/communication director of a federation, a club or a brand…)
The students will work closely with their classmates from MBA Sports Event on the creation of a marketing agency project.
In order to do this project perfectly, the students will necessarily have theoretical courses and interventions or conferences of professionals of the sports world. They are invited to go on a trip to Lausanne, to discover the Olympic world.
Highlight of the training
- Fundamental classes dealing with all aspects of marketing
- Specific classes permitting students to be at the forefront of marketing
- Construction of a professional project
- Professional thesis in support of the professional project
- Openness to the world of marketing
President of the international strategic council
A born entrepreneur and sportsman, Michael began with a sporting cursus and founded the Club de Neuilly-sur-Seine: “Rugby Club Paris Neuilly”; then in 1999 he created the agency “Au-delà du sport” with Christophe Juillet and Marc Lièvremont, specialised in the relationship between sports and business management.
Simultaneously, he has been a professor in marketing for 15 years.
During these years, this born entrepreneur wished to start up his own school. This cursus led him to found Sports Management School (SMS), a business school specialised in Sports Business. SMS covers a wide variety of business lines such as sports management, sporting structures optimisation, the development of new media, e-sports, sports betting….
Academic Director of Sports Management School
David Mignot is a professor in Sports Management School since 2012 and the educational director of bachelors since 2016.
After studying to be an EPS sports teacher, David pursued the Master degree in international sports marketing from ESSEC.
He published a thesis as its specific theme: how must France be positioned and prepared in order to welcome the important international sports events
Then he worked for 17 years within several sports marketing agencies and managed brands like SFR, GMF, TOTAL, Grenoble 2018….
David founded “Iphitos” (sports marketing agency) in 2011 with the aim to advise the brands and to organise its own events. Some clients: GMF, La Poste, Essity, Fédération des Clubs de la Défense, AFM Téléthon, Relais et Chateaux, Stade Français Rugby, Lagardère Active …
Founder and CEO of ARENE EVENEMENTS since 1998
After 15 working years, in France and abroad within a French major oil company in marketing, commerce and communication domains, J.-C. Vidal created his first structure in 1991 then Arène Evénements in 1998.
Arène Evénements’ goal is to help companies build on sports success in their communication strategy and to help event sites connect with sponsors who enrich their shows.
Communication ex-director in Ligue Nationale de Rugby & Founder of “Comme un Poisson dans l’eau”
For 17 years, Caroline Bocquet was a communication & promotion manager in the Ligue Nationale de Rugby. Then she founded her own business “Comme un Poisson dans l’eau” along with Jérémie Duval, a business that possesses 4 skill areas: communication, audio-visual, event and digital. Today, over 280 personalities support their project.
Caroline teaches students the sporting values such as team spirit, attentiveness and fair play.
Sports and business lawyer
Registered at the Bar of Paris in 2007, Maître Joëlle Monlouis is a practicing lawyer for over ten years.
Joëlle Monlouis was first a financier jurist in a major international bank, then she developed on the floor of the Commercial, Financial and Economical House from the Court of Cassation and she joined an American agency, specialised in international business law, in which she was in charge of mergers and acquisitions deals and problematics linked to company law.
Being a passionate sports enthusiast, she specialised in sports law and intervenes both in Europe and abroad. She is mostly sensitive to the needs, in this domain, of the institutional and economical actors of sports in the departments, the French Overseas Territories and in the French-speaking African countries.