Learn and become an expert in Sports Business from home
Strengths of the training
Start dates and length of the training
Words from the direction
President of the international strategic council
A born entrepreneur and sportsman, Michael began with a sporting cursus and founded the Club de Neuilly-sur-Seine: “Rugby Club Paris Neuilly”; then in 1999 he created the agency “Au-delà du sport” with Christophe Juillet and Marc Lièvremont, specialised in the relationship between sports and business management.
Simultaneously, he has been a professor in marketing for 15 years.
During these years, this born entrepreneur wished to start up his own school. This cursus led him to found Sports Management School (SMS), a business school specialised in Sports Business. SMS covers a wide variety of business lines such as sports management, sporting structures optimisation, the development of new media, e-sports, sports betting….
Academic Director of Sports Management School
David Mignot is a professor in Sports Management School since 2012 and the educational director of bachelors since 2016.
After studying to be an EPS sports teacher, David pursued the Master degree in international sports marketing from ESSEC.
He published a thesis as its specific theme: how must France be positioned and prepared in order to welcome the important international sports events
Then he worked for 17 years within several sports marketing agencies and managed brands like SFR, GMF, TOTAL, Grenoble 2018….
David founded “Iphitos” (sports marketing agency) in 2011 with the aim to advise the brands and to organise its own events. Some clients: GMF, La Poste, Essity, Fédération des Clubs de la Défense, AFM Téléthon, Relais et Chateaux, Stade Français Rugby, Lagardère Active …
Sports and business lawyer
Registered at the Bar of Paris in 2007, Maître Joëlle Monlouis is a practicing lawyer for over ten years.
Joëlle Monlouis was first a financier jurist in a major international bank, then she developed on the floor of the Commercial, Financial and Economical House from the Court of Cassation and she joined an American agency, specialised in international business law, in which she was in charge of mergers and acquisitions deals and problematics linked to company law.
Being a passionate sports enthusiast, she specialised in sports law and intervenes both in Europe and abroad. She is mostly sensitive to the needs, in this domain, of the institutional and economical actors of sports in the departments, the French Overseas Territories and in the French-speaking African countries.
Founder Licensing For Growth & Ex Senior Vice President Warner Bros
Previously Senior Vice President at Warner Bros. in charge of Licensing of Warner franchises (Harry Potter, Batman, Superman, Bugs Bunny) and Sports partnerships with UEFA, FIFA, NBA. Recognized specialist of Licensing & Merchandising of Sport and Entertainment. Licensing for growth is one of the 50 Sport Business experts cited by Sporsora and advises several brands and leading events in French and European sports. Moreover inventor of Golbang, the format of football 3v3
Communication ex-director in Ligue Nationale de Rugby & Founder of “Comme un Poisson dans l’eau”
For 17 years, Caroline Bocquet was a communication & promotion manager in the Ligue Nationale de Rugby. Then she founded her own business “Comme un Poisson dans l’eau” along with Jérémie Duval, a business that possesses 4 skill areas: communication, audio-visual, event and digital. Today, over 280 personalities support their project.
Caroline teaches students the sporting values such as team spirit, attentiveness and fair play.