Bachelor in sports management
The program Bachelor in sports management lasts 3 years and is destined to the future experts in sports business, the basics of sports business are taught and are accompanied by actual business cases. Our Bachelor leads to a RNCP level II title* (European level 6), which equals to a BAC+3 level.
*Operational manager level II, code NSF 310m, published in OJ of 19/07/17 delivered by Formatives.
Words from the direction
Year 1: The basics of sports business*
- Fundamental marketing
- Sales techniques
- Introduction to law
- Sports History
- French and international sporting movement
- Private structures in sports
Year 2: Learning*
- Public relationship & community management
- communication plan & implementation
- management of event projects
- Sports economics
- Company law
- Sports marketing
- Olympic Games : Paris 2024
* Non-exhaustive list
Year 3 : Professionalization*
- Strategies and marketing activations
- Brand image and communication strategy
- Web marketing strategy
- Sports & journalism
- Charitable and territorial collectivities
- Sports facilities
- Sports marketing management
* Non-exhaustive list
- Market study
- 15-day sales internship
- Mandatory 2-month full-time internship at the end of the year
- SMS E-SPORT CUP, an e-sport tournament created by students for students that occur throughout France
- Mandatory 4-month internship throughout the year
- Actual marketing case
- Professional thesis
- Mandatory 6-month internship throughout the year
Communication ex-director in Ligue Nationale de Rugby & Founder of “Comme un Poisson dans l’eau”
For 17 years, Caroline Bocquet was a communication & promotion manager in the Ligue Nationale de Rugby. Then she founded her own business “Comme un Poisson dans l’eau” along with Jérémie Duval, a business that possesses 4 skill areas: communication, audio-visual, event and digital. Today, over 280 personalities support their project.
Caroline teaches students the sporting values such as team spirit, attentiveness and fair play.
Sports economist – Journalist RMC SPORT – Co-director of the Observatoire Sport et Société Jean Jaurès
Academic Director of Sports Management School
David Mignot is a professor in Sports Management School since 2012 and the educational director of bachelors since 2016.
After studying to be an EPS sports teacher, David pursued the Master degree in international sports marketing from ESSEC.
He published a thesis as its specific theme: how must France be positioned and prepared in order to welcome the important international sports events
Then he worked for 17 years within several sports marketing agencies and managed brands like SFR, GMF, TOTAL, Grenoble 2018….
David founded “Iphitos” (sports marketing agency) in 2011 with the aim to advise the brands and to organise its own events. Some clients: GMF, La Poste, Essity, Fédération des Clubs de la Défense, AFM Téléthon, Relais et Chateaux, Stade Français Rugby, Lagardère Active …
Coordination & Volunteering in Public Events Pole manager – Amaury Sport Organisation
Sports and business lawyer
Registered at the Bar of Paris in 2007, Maître Joëlle Monlouis is a practicing lawyer for over ten years.
Joëlle Monlouis was first a financier jurist in a major international bank, then she developed on the floor of the Commercial, Financial and Economical House from the Court of Cassation and she joined an American agency, specialised in international business law, in which she was in charge of mergers and acquisitions deals and problematics linked to company law.
Being a passionate sports enthusiast, she specialised in sports law and intervenes both in Europe and abroad. She is mostly sensitive to the needs, in this domain, of the institutional and economical actors of sports in the departments, the French Overseas Territories and in the French-speaking African countries.
Founder and CEO of ARENE EVENEMENTS since 1998
After 15 working years, in France and abroad within a French major oil company in marketing, commerce and communication domains, J.-C. Vidal created his first structure in 1991 then Arène Evénements in 1998.
Arène Evénements’ goal is to help companies build on sports success in their communication strategy and to help event sites connect with sponsors who enrich their shows.
President of the international strategic council
A born entrepreneur and sportsman, Michael began with a sporting cursus and founded the Club de Neuilly-sur-Seine: “Rugby Club Paris Neuilly”; then in 1999 he created the agency “Au-delà du sport” with Christophe Juillet and Marc Lièvremont, specialised in the relationship between sports and business management.
Simultaneously, he has been a professor in marketing for 15 years.
During these years, this born entrepreneur wished to start up his own school. This cursus led him to found Sports Management School (SMS), a business school specialised in Sports Business. SMS covers a wide variety of business lines such as sports management, sporting structures optimisation, the development of new media, e-sports, sports betting….
Year 1: Students from the senior year (general and technological series), pending the acquirement of the baccalaureate, and the titular bachelors. Outside the “parcoursup” application, an application process and a motivation interview follows.
Year 2 & Year 3: students having a BAC+1 or BAC+3 diploma. Parallel application with a motivation interview.