Become an expert of markets related to sports
Objectives
Our MBA Sports Marketing will help you become a professional expert in marketing as a whole.
The courses are given in person and in French. It is possible to realize the first year 100% in English.
This program delivers the Sales and Marketing Manager, registered in the RNCP (code 35208) by decree of 20/01/2021, NSF code 312m 312, et 312p - professional certification level 7, issued by EDUCSUP. The granting of the RNCP title is the responsibility of the certifier and is subject to a specific procedure.
Prerequisites
- Students having a BAC+3 level and who want to work in sports business
- Students already graduated who want to become experts in sports marketing
- Professionals in the sports world who want to re-train
Strengths of the training
- Up-to-date training to respond to changes in the professions
- Work-study class (1 day in class per week)
- Apprenticeship contract or professionalisation contract
- Initial course with alternating internship
- One week seminar in one of the 4 foreign campuses every year (Lausanne, Barcelona, Rabat or Cairo). Two other campuses in Rome and Miami are scheduled to open
- RCNP - professional certification level 7
Start dates and length of the training
Start in September 2023
Length: 2 years
Words from the direction
Testimonies
Program year 2023/24
Composed of fundamental and specific classes, our MBA constitutes a genuine career accelerator for all current and future professionals of sports marketing. Our MBA Sports Marketing is renowned throughout France for the quality of its classes attended face-to-face and led by interveners who are still active.
The classes can be taken on a work-study basis (apprenticeship contract or professionalisation contract) or through alternating internship. The weekly alternation rate is 4 days of apprenticeship in a company and 1 day of training at school.
For students with disabilities : we make the necessary adjustements to their situation in the organization, progress and support of their studies.
MBA – 1st year: the basics of sport business - Program in French
4 days in a company and 1 day in classes
Fundamental courses
- Marketing strategy and activation
- Intercultural management
- Territorial policy and community
- Business English and mandatory TOEIC
Specific "sports business" classes
- Organisation and management of a sporting event
- Sports equipment market
- Sponsorship approach
- Licensing and merchandising
- Sports marketing in France and worldwide
- Digitalisation of the sports world
- Sports brand creation strategy
Pedagogical mission
Organisation of a sporting event
MBA – 1st year: Sports business basics – Program in English
- Entrepreneurial Ecosystem
- Corporate Finance
- Strategic management
- Business development
- Entrepreneurial finance, forecasting, budgeting and controlling
- Big data and knowledge management
- Supply chain management
- Digitalization of the international sporting world
- Sports equipment market
- Organization of a global sporting event
- International Sport federations
MBA – 2nd year: professionalisation
Knowledge of the field
- Marketing project management
- Sports business marketing strategy
- Marketing studies
- Sports business marketing environment
- Marketing market players
Communication - events
- Communication and mediatisation of a sports event
- Management of an event project
- Exploitation and activation of the media around a sports event
- Press Relations and Community Management
Professional tools
- Reflective and professional approach of the project
- Build self-image through the social networks
- DTP tools
- Public speaking
- Professional thesis around a marketing problem statement
Complementary activities
- Journey to discover yesterday and today’s sports.
- Conferences sports business with world-recognized experts of different themes (personal records, community management, event organisations, volunteering in sports…)
- Job focus (intervention of a senior, general manager, marketing/communication director of a federation, a club or a brand…)
National Exam
Assessment
- Continuous monitoring
- Final and oral exam
- Professional dissertation: written report and oral presentation
- Oral presentation
The courses will take place on the Paris La Villette campus, 11 rue de Cambrai 75019 Paris.
School contact: Olfa Dridi scolarite@sportsmanagementschool.fr
Educational Director – Pascal Galantin - contact@sportsmanagementschool.fr
Your teachers
Michael Tapiro
President of the international strategic council
A born entrepreneur and sportsman, Michael began with a sporting cursus and founded the Club de Neuilly-sur-Seine: “Rugby Club Paris Neuilly”; then in 1999 he created the agency “Au-delà du sport” with Christophe Juillet and Marc Lièvremont, specialised in the relationship between sports and business management.
Simultaneously, he has been a professor in marketing for 15 years.
During these years, this born entrepreneur wished to start up his own school. This cursus led him to found Sports Management School (SMS), a business school specialised in Sports Business. SMS covers a wide variety of business lines such as sports management, sporting structures optimisation, the development of new media, e-sports, sports betting….
David Mignot
Academic Director of Sports Management School
David Mignot is a professor in Sports Management School since 2012 and the educational director of bachelors since 2016.
After studying to be an EPS sports teacher, David pursued the Master degree in international sports marketing from ESSEC.
He published a thesis as its specific theme: how must France be positioned and prepared in order to welcome the important international sports events
Then he worked for 17 years within several sports marketing agencies and managed brands like SFR, GMF, TOTAL, Grenoble 2018….
David founded “Iphitos” (sports marketing agency) in 2011 with the aim to advise the brands and to organise its own events. Some clients: GMF, La Poste, Essity, Fédération des Clubs de la Défense, AFM Téléthon, Relais et Chateaux, Stade Français Rugby, Lagardère Active …
Jean-Claude VIDAL
Founder and CEO of ARENE EVENEMENTS since 1998
After 15 working years, in France and abroad within a French major oil company in marketing, commerce and communication domains, J.-C. Vidal created his first structure in 1991 then Arène Evénements in 1998.
Arène Evénements’ goal is to help companies build on sports success in their communication strategy and to help event sites connect with sponsors who enrich their shows.
Joëlle Monlouis
Sports and business lawyer
Registered at the Bar of Paris in 2007, Maître Joëlle Monlouis is a practicing lawyer for over ten years.
Joëlle Monlouis was first a financier jurist in a major international bank, then she developed on the floor of the Commercial, Financial and Economical House from the Court of Cassation and she joined an American agency, specialised in international business law, in which she was in charge of mergers and acquisitions deals and problematics linked to company law.
Being a passionate sports enthusiast, she specialised in sports law and intervenes both in Europe and abroad. She is mostly sensitive to the needs, in this domain, of the institutional and economical actors of sports in the departments, the French Overseas Territories and in the French-speaking African countries.
Opportunities
- Digital marketing manager
- Sports marketing manager
- Marketing director
- Marketing analysis manager
- Sales manager
- Sponsorship manager
- Sports marketing project manager
- Communication director
- Business development manager
- Product manager
- Marketing manager
- Operational marketing manager
- Key account manager
- Business engineer
- Marketing analyst
Conditions of admission
Profiles:
- 1st year: students having a BAC+3 diploma
- 2nd year: students having a BAC+4 diploma
- Specific cases : students having a BAC+3 diploma (under certain conditions) and professionals wishing to specialise in sports management
Admission on application file and motivation interview.
Scholar fees, start 2023
- 1st year : €10 200
- 2nd year : €12 500 for a start in the 2nd year.
These fees are subject to deductions depending on the modes of payment.
Contact our "Admissions" service at 07 64 77 50 37 or at Admissions@sportsmanagementschool.fr
Continuing your studies
If you wish to continue your studies after the MBA in Sports Marketing, it is possible! You can, for example, subject to the prerequisites, decide to do an MBA in another specialty (media and digital, events, sales). To find out about all the possible options, click here.
Bridges and equivalences
There are no bridges or equivalencies: all enrollments in the program require you to take all modules.
Key figures
- Number of students : 185**
- Satisfaction rate: 4/5*
- Net employment rate: 80%*
- Return rate: 63*
- Drop-out rate: 4.08*
*students class of 2021
**all students of the year 2021
Figures updated in 2022