MBA Medias and Digital

Classroom

Become an expert in the world of sports media

 

Objectives

Our MBA Media and Digital will enable you to acquire all the skills needed to understand the sports media environment, from their digitalization to content creation, including the job of sports journalist or commentator.

The courses are given in French. It is possible to do the first year 100% in English. 

This program delivers the Sales and Marketing Manager, registered in the RNCP (code 35208) by decree of 20/01/2021, NSF code 312m 312, et 312p - professional certification level 7, issued by EDUCSUP. The granting of the RNCP title is the responsibility of the certifier and is subject to a specific procedure.

 

Prerequisites

- Students with a bachelor's degree and wishing to pursue a career in the sports business

- Students who have already graduated and want to become experts in sports media

- Professionals in the world of sports wishing to retrain

 

Strenghts of the training

- Updated training to respond to changes in the business

- Work-study class (1 day in class per week)

- Apprenticeship contract or professionalization contract

- Initial course with alternating internship

- One week seminar on one of the 4 campuses abroad every year (Lausanne, Barcelona, Rabat or Cairo). Two other campuses in Rome and Miami are scheduled to open.

 

 

Start dates and length of the training

- Start in September 2023

- Length : 2 years

 

 

Testimonies

 

Program year 2023/24

Composed of fundamental and specific courses, our MBA is structured around three main areas - rights management and production of sports content, sports programming, commentary basics, data... The training is perfectly adapted to the evolution of sports and media consumption.

The courses are followed in alternation (apprenticeship contract or professionalization contract) or in alternating internship. The weekly alternation rhythm is 4 days of apprenticeship in a company and 1 day of training at the school.

For students with disabilities : we implement the necessary adjustments to your situation in the organization, progress and support of your studies.

 

MBA – 1st year : Sports business basics – Program in French

4 days in a company and 1 day in class

Fundamental classes

  • Marketing strategy and activation
  • Intercultural management
  • Territorial policy and community
  • Business English et passage obligatoire du TOEIC Business English + mandatory TOEIC

 

Specific « sport business » classes

  • Sports equipment market
  • Sponsorship approach
  • Licensing and merchandising
  • Sports marketing in France and abroad
  • Digitization of the sports world
  • Sports branding strategy

 

Pedagogical mission

  • Organization of a sporting event

 

MBA – 1st year : Sports business basics – Program in English

  • Entrepreunarial Ecosystem
  • Corporate Finance
  • Strategic management
  • Business development
  • Entrepreunarial finance, forecasting, budgeting and controlling
  • Big data and knowledge management
  • Supply chain management
  • Digitalization of the international sporting world
  • Sports equipment market
  • Organization of a global sporting event
  • International Sport federations

 

MBA – 2nd year : professionalisation

Sports commentator

  • The commentary
  • Written live commentary
  • Public commentary
  • Preparation for the commentary
  • Knowledge of the media

Data

  • Video analysis
  • Statistics
  • Sports trading
  • Office automation

Acquisitions

  • Sports rights
  • Calls for tenders
  • Sports rights management
  • Negociation
  • Professional thesis on a marketing issue

Additional activities

  • Journey to the discovery of the sport of yesterday and today.
  • Sport business conferences with recognized experts in the world of sport on different themes. (PR, community management, event organization, volunteering in sport...). Feedback on world events.
  • Business focus (Intervention of an executive, sports media specialist, sports journalist, presenter, digital manager...)

National Exam

 

Assessment

  • Continuous monitoring
  • Final and oral exam
  • Professional dissertation: written report and oral presentation
  • Oral presentation

 

 

The courses will take place on the Paris La Villette campus, 11 rue de Cambrai 75019 Paris.

School contact: : Olfa Dridi scolarite@sportsmanagementschool.fr

Educational Director – Pascal Galantin - contact@sportsmanagementschool.fr 

 

Packsport

Vos intervenants

Michael Tapiro

Président du conseil stratégique international

Entrepreneur et sportif dans l’âme, Michael a commencé avec un parcours sportif et ai fondé le Club de Neuilly sur Seine : « Rugby Club Paris Neuilly » pour ensuite créer en 1999 l’agence Au-delà du sport avec Christophe Juillet et Marc Lièvremont, spécialisée dans la relation sport et management en entreprise.
En parallèle, il a été professeur en marketing depuis 15 ans.

Pendant toutes ces années, cet entrepreneur dans l’âme souhaitait lancer sa propre école. C’est ce parcours qui l’a conduit à créer Sports Management School (SMS), une école de commerce spécialisée dans le Sport Business. SMS couvre une large variété de secteurs d’activité tels que le management du sport,  l’optimisation des structures sportives, le développement des nouveaux médias, le e-sport, les paris sportifs…

David Mignot

Directeur Académique Sports Management School

David Mignot est professeur à la Sports Management School depuis 2012 et le directeur pédagogique des bachelors depuis 2016.

Après un cursus pour devenir professeur d’EPS, David a suivi le Master en marketing sportif international de l’ESSEC.

Il a par ailleurs publié une thèse avec comme thème : comment la France doit-elle se positionner et s’organiser pour accueillir les grands événements sportifs internationaux

Il a ensuite travaillé pendant 17 ans au sein de plusieurs agences de marketing sportif pour gérer des marques comme SFR, GMF, TOTAL, Grenoble 2018, …

David a fondé “Iphitos” (sports marketing agency) en 2011 avec comme objectif de conseiller les marques et produire ses propres événements. Quelques clients : GMF, La Poste, Essity, Fédération des Clubs de la Défense, AFM Téléthon, Relais et Chateaux, Stade Français Rugby, Lagardère Active …

Opportunities

- Program Director

- Media Strategy Consultant

- Sports journalist

- Sports commentator

- Head of section

- Presenter

- Art Director

- Digital manager

- Webmaster

- Social media communication manager

- Press Officer

 

Conditions of admission

- 1st year : students having a BAC+3 diploma

- 2nd year : students having a BAC+4 diploma

- Specific cases: students having a BAC+3 diploma (under certain conditions) and professionals wishing to specialise in sports media

 

Scholar fees, start 2023

- 1st year : €10 200

- 2nd year : €12 500 for a start in 2nd year

The indicated rate is subject to deductions according to the terms of payment.

Contact our admissions department on 07 64 77 50 37 or by email at Admissions@sportsmanagementschool.fr

 

Continuing your studies

If you wish to continue your studies after the MBA in Medias & Digital, it is possible! You can, for example, subject to the prerequisites, decide to do an MBA in another specialty (marketing, management, events, sales). To find out about all the possible options, click here.

 

Bridges and equivalences

There are no bridges or equivalencies: all enrollments in the program require you to take all modules.

 

Key figures

  • Number of students : 185**
  • Satisfaction rate : 4/5*
  • Net employment rate : 80%*
  • Return rate : 63%*
  • Drop-out rate : 4,08%*
  • Obtention rate : 95%*

 

*students class of 2021
**all students of the year 2021

Figures updated in 2022

 

 

Last update : 06/22/2022