Become an expert in the world of sports media

Objectives

Our MBA Media and Digital will enable you to acquire all the skills needed to understand the sports media environment, from their digitalization to content creation, including the job of sports journalist or commentator.

The courses are given in French. It is possible to do the first year 100% in English.

This program delivers the Sales and Marketing Manager, registered in the RNCP (code 35208) by decree of 20/01/2021, NSF code 312m 312, et 312p - professional certification level 7, issued by EDUCSUP. The granting of the RNCP title is the responsibility of the certifier and is subject to a specific procedure.

Prerequisites

- Students with a bachelor's degree and wishing to pursue a career in the sports business

- Students who have already graduated and want to become experts in sports media

- Professionals in the world of sports wishing to retrain

Strenghts of the training

- Updated training to respond to changes in the business

- 1st year MBA in French or Full-English Track

- Work-study class (1 day in class per week)

- Apprenticeship contract or professionalization contract

- Initial course with alternating internship

- One week seminar on one of the 4 campuses abroad every year (Lausanne, Barcelona, Rabat or Cairo). Two other campuses in Rome and Miami are scheduled to open.

- Qualiopi certification

Start dates and length of the training

- Start in September 2023

- Length : 2 years

Testimonies

« I am currently studying for my MBA2 in sports management and doing an internship as a communication officer in a sports club in the 16th district of Paris. I am also the founder of FAMOSPORT, an association whose objective is to develop and facilitate access to women's sports. It is aimed at women in precarious situations in the priority districts of the city through a gym that offers innovative services that respond to the problems they encounter when they want to practice a sport activity. It is important to surround yourself with caring people who know how to motivate you because without these people I would never have dared to create Famosport. My advice? It is important to surround yourself with caring people who know how to motivate you and your school, without these actors I would probably never have created Famosport» Marion CHOUEIB – Alumni SMS – Founder FAMOSPORT

Program

Composed of fundamental and specific courses, our MBA is structured around three main areas - rights management and production of sports content, sports programming, commentary basics, data... The training is perfectly adapted to the evolution of sports and media consumption.

The courses are followed in alternation (apprenticeship contract or professionalization contract) or in alternating internship. The weekly alternation rhythm is 4 days of apprenticeship in a company and 1 day of training at the school.

For students with disabilities : we implement the necessary adjustments to your situation in the organization, progress and support of your studies.

MBA – 1^st year : Sports business basics – Program in French

4 days in a company and 1 day in class

Fundamental classes

Marketing strategy and activation
Intercultural management
Territorial policy and community
Business English et passage obligatoire du TOEIC Business English + mandatory TOEIC

Specific « sport business » classes

Sports equipment market
Sponsorship approach
Licensing and merchandising
Sports marketing in France and abroad
Digitization of the sports world
Sports branding strategy

Pedagogical mission

Organization of a sporting event

MBA – 1^st year : Sports business basics – Program in English

Entrepreunarial Ecosystem
Corporate Finance
Strategic management
Business development
Entrepreunarial finance, forecasting, budgeting and controlling
Big data and knowledge management
Supply chain management
Digitalization of the international sporting world
Sports equipment market
Organization of a global sporting event
International Sport federations

MBA – 2^nd year : professionalisation

Sports commentator

The commentary
Written live commentary
Public commentary
Preparation for the commentary
Knowledge of the media

Data

Video analysis
Statistics
Sports trading
Office automation

Acquisitions

Sports rights
Calls for tenders
Sports rights management
Negociation
Professional thesis on a marketing issue

Additional activities

Journey to the discovery of the sport of yesterday and today.
Sport business conferences with recognized experts in the world of sport on different themes. (PR, community management, event organization, volunteering in sport...). Feedback on world events.
Business focus (Intervention of an executive, sports media specialist, sports journalist, presenter, digital manager...)

National Exam

Assessment

Continuous monitoring
Final and oral exam
Professional dissertation: written report and oral presentation
Oral presentation

The courses will take place on the Paris La Villette campus, 11 rue de Cambrai 75019 Paris.

School contact: : Olfa Dridi scolarite@sportsmanagementschool.fr

Educational Director – Pascal Galantin - contact@sportsmanagementschool.fr

Vos intervenants

Michael Tapiro

Président du conseil stratégique international

Entrepreneur et sportif dans l’âme, Michael a commencé avec un parcours sportif et ai fondé le Club de Neuilly sur Seine : « Rugby Club Paris Neuilly » pour ensuite créer en 1999 l’agence Au-delà du sport avec Christophe Juillet et Marc Lièvremont, spécialisée dans la relation sport et management en entreprise.
En parallèle, il a été professeur en marketing depuis 15 ans.

Pendant toutes ces années, cet entrepreneur dans l’âme souhaitait lancer sa propre école. C’est ce parcours qui l’a conduit à créer Sports Management School (SMS), une école de commerce spécialisée dans le Sport Business. SMS couvre une large variété de secteurs d’activité tels que le management du sport, l’optimisation des structures sportives, le développement des nouveaux médias, le e-sport, les paris sportifs…

David Mignot

Directeur Académique Sports Management School

David Mignot est professeur à la Sports Management School depuis 2012 et le directeur pédagogique des bachelors depuis 2016.

Après un cursus pour devenir professeur d’EPS, David a suivi le Master en marketing sportif international de l’ESSEC.

Il a par ailleurs publié une thèse avec comme thème : comment la France doit-elle se positionner et s’organiser pour accueillir les grands événements sportifs internationaux

Il a ensuite travaillé pendant 17 ans au sein de plusieurs agences de marketing sportif pour gérer des marques comme SFR, GMF, TOTAL, Grenoble 2018, …

David a fondé “Iphitos” (sports marketing agency) en 2011 avec comme objectif de conseiller les marques et produire ses propres événements. Quelques clients : GMF, La Poste, Essity, Fédération des Clubs de la Défense, AFM Téléthon, Relais et Chateaux, Stade Français Rugby, Lagardère Active …

Opportunities

- Program Director

- Media Strategy Consultant

- Sports journalist

- Sports commentator

- Head of section

- Presenter

- Art Director

- Digital manager

- Webmaster

- Social media communication manager

- Press Officer

Conditions of admission

- 1^st year : students having a BAC+3 diploma

- 2^nd year : students having a BAC+4 diploma

- Specific cases: students having a BAC+3 diploma (under certain conditions) and professionals wishing to specialise in sports media

Scholar fees, start 2023

- 1^st year : €10 200

- 2^nd year : €12 500 for a start in 2nd year

The indicated rate is subject to deductions according to the terms of payment.

Contact our admissions department on 07 64 77 50 37 or by email at Admissions@sportsmanagementschool.fr

Key figures

Number of students : 185
Satisfaction rate : 4/5
Net employment rate : 80%
Return rate : 63%
Drop-out rate : 4,08%
Obtention rate : 95%

Last update : 06/22/2022