MBA eSport business & Management
Join the eSport Team SMS !
The MBA in eSports takes place over two years, accessible with a bac + 3 / + 4, it is intended for future experts in the world of eSport business. The 4th year is a common core for all specializations, focused on sport business expertise, while the 5th year in eSport MBA aims at professional integration.
ESports has become an El Dorado for young people who dream of a responsible career with recognized brands or victories in competition. The practice of eSport is codified, regulated and only a handful of elected officials can access the Grail, become a top-level sportsman and expert in eSport business.
The school offers an alternating rhythm in MBA with three types of: the internship, the apprenticeship contract or the professionalization contract.
A staggered start in an accelerated format will take place in January 2021.
Through our MBA eSport training, we offer students to fully manage the management of a professional eSport team: the ESPORT TEAM SMS!
They must :
- Canvass professional or semi-professional eSport players in order to constitute the ESPORT TEAM SMS.
- Manage the team's event planning, find new competitions.
- Search for new partners / sponsors to finance competitions, travel, team equipment.
- Manage 360 communication both of the professional team but also of the players on a personal basis, whether it is the management of their social networks, their speaking in the press or even canvassing journalists.
Our Esport study specialization revolves around two axes with a field part & a theoretical part:
A theoretical part with specialized training in sports business & the world of esport, to discover its market, its players, its challenges ...
A field game with the management of a professional team: the ESPORT TEAM SMS
Words from the direction
In the program
Creation of a dedicated year offering all sports business subjects integrating esports as content
Bring some notions of computer science, graphics and programming,
Real cases and practice of courses to define the marketing strategy, communication, sponsorship to finance their year of competition.
An eSport MBA for whom?
Do you practice eSport and do you intend to become a professional player with a double curriculum, eSport player and expert in eSport business? This eSport MBA course is for you!
Aren't you an esports practitioner? Do not panic ! If you wish to work in the world of eSport in order to know its players, its market and its challenges, you can also apply, you will be in charge of building the history of SMS ESPORT TEAM!
Opportunities in eSport business
ESport event organizer / eSport partnership manager / eSport project manager / eSport coach / eSport manager / Video game tester / eSport commentator / eSport journalist / Streamer / Video production manager / Community Manager / Press relations manager / e-reputation / marketing manager / social media manager / eSport product manager
- Strategies of sports brand creation
- French market of TV rights
- Optimisation of the sporting structures
- Sports equipment manufacturers market
- Sporting bets – Market and economical stakes
- Career management in sports
- Operational communication
The school offers an alternating rhythm in MBA with three types of: the internship, the apprenticeship contract or the professionalization contract. .
Director & founder of Sports Management School
A born entrepreneur and sportsman, Michael began with a sporting cursus and founded the Club de Neuilly-sur-Seine: “Rugby Club Paris Neuilly”; then in 1999 he created the agency “Au-delà du sport” with Christophe Juillet and Marc Lièvremont, specialised in the relationship between sports and business management.
Simultaneously, he has been a professor in marketing for 15 years.
During these years, this born entrepreneur wished to start up his own school. This cursus led him to found Sports Management School (SMS), a business school specialised in Sports Business. SMS covers a wide variety of business lines such as sports management, sporting structures optimisation, the development of new media, e-sports, sports betting….
Academic Director of Sports Management School
David Mignot is a professor in Sports Management School since 2012 and the educational director of bachelors since 2016.
After studying to be an EPS sports teacher, David pursued the Master degree in international sports marketing from ESSEC.
He published a thesis as its specific theme: how must France be positioned and prepared in order to welcome the important international sports events
Then he worked for 17 years within several sports marketing agencies and managed brands like SFR, GMF, TOTAL, Grenoble 2018….
David founded “Iphitos” (sports marketing agency) in 2011 with the aim to advise the brands and to organise its own events. Some clients: GMF, La Poste, Essity, Fédération des Clubs de la Défense, AFM Téléthon, Relais et Chateaux, Stade Français Rugby, Lagardère Active …
Communication ex-director in Ligue Nationale de Rugby & Founder of “Comme un Poisson dans l’eau”
For 17 years, Caroline Bocquet was a communication & promotion manager in the Ligue Nationale de Rugby. Then she founded her own business “Comme un Poisson dans l’eau” along with Jérémie Duval, a business that possesses 4 skill areas: communication, audio-visual, event and digital. Today, over 280 personalities support their project.
Caroline teaches students the sporting values such as team spirit, attentiveness and fair play.