International MBA in Sport Business


Sports Management School (SMS) is launching a new programme: The international MBA in Sport Business.


Now a part of Grupo Planeta since June 2017, the Sports Management School is strengthening its international academic foothold by launching a new international MBA specialised in Sport Business. The programme can be completed in 4 European campuses: Paris, Lausanne, Barcelona and London.


Sports Management School’s position as an international ‘Pure player’ focused entirely on Sport Business gives it solid experience in many domains connected to the sport business universe, most notably in: Commerce, distribution, marketing, communication and sports event organisation.

Sports Management School (SMS) currently offers several programmes (Bachelors and Masters) in Sport Business in four European campuses. These programmes give young sport-loving students the opportunity to venture down an enriching academic path where they will not only master business management but also gain in-depth knowledge and understanding of the Sports world.
This new international MBA in Sports Management takes one year to complete and is open to international students as all the classes are taught in English. Also, professionals looking for a career change or to broaden their horizons are welcome to enroll in the programme. This MBA will start in autumn 2018 and can be done in four campuses: Paris, Lausanne, London and Barcelona.

The new international MBA will train tomorrow’s professionals up for a position in Sport Management, which is a sector that has changed drastically in recent years. In the past, sport was mostly run by novelists and amateurs albeit passionate sports enthusiasts. These days it has now become an economic powerhouse and thus demands a high level of expertise. Today, professionals specialising in areas such as economics, finance, communication, marketing and law are all required. The sport sector, worldwide, is now worth 620 billion dollars and is growing at a rate of 6% per year.

Therefore, the main objective of this new specialised MBA is to train students up for positions at middle and executive management level with sports organizations, clubs, institutions, communication and marketing agencies and sports event organizations.

The MBA consists of 7 major modules:

– The international sports environment

– Management strategy in the Sports industry

– Sports marketing

– The legal framework in Sport, image and sports rights

– International management of sports projects and events

– Sports Management

– Professional dissertation or an internship to complete

This international Master in Sport Business will be overseen by Michael Tapiro, an ex rugby player who founded and managed Sports Management School since it was launched in 2010. An expert in Sport Business himself, he is often present in the media for his expertise on the Sports sector, the economy and sports marketing. At the same time, he manages the Sports event agency ‘Au-dela du sport’.

“Sports Management School is entering a new era. It’s a fantastic opportunity to be able to launch this international MBA in our 4 campuses throughout Europe. We are in constant development and this MBA only reinforces our efforts to create links with more world sporting capitals” says Michael Tapiro when asked about this new programme.

The SMS international MBA professors are all professionals having worked in the Sports industry themselves. Therefore they bring and share their invaluable experience from the sport sector in all its forms and facets.

SMS becomes part of Grupo Planeta

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SMS becomes part of Grupo Planeta’s international higher education project

Founded in 1949 in Barcelona by José Manuel Lara Hernandez, Grupo Planeta is an international group in the field of culture, leader in the Spanish-speaking publishing market, and second in the French market through Editis, which is already present in higher education both for face-to-face and online learning, in France and abroad.

Grupo Planeta’s Higher Education division is the leader in private international education in Spain, with over 100,000 students of 90 nationalities, and has been offering a large range of specialized courses at all levels for the last 15 years. This division includes the EAE Business School in Barcelona and Madrid, which is ranked among the top 30 business schools worldwide, according to América Economía. It also includes OBS Business School, which is 100% online and is the market leader in Spanish, UNIBA (International University Center of Barcelona), VIU (International University of Valencia), Ostelea School of Hospitality & Tourism, and ESDesign (School of Design in Barcelona).

In France, since September 2016, Grupo Planeta has committed to the development of ESLSCA Business School Paris, of EGE (Economic Warfare School) and of IFAM (French-American Institute of Management).

New stage: SMS becomes part of Grupo Planeta’s international higher education project, Group which, far from being an investment fund, is a major player in the development of education, and is truly committed to firmly establishing itself in France in this field. This new milestone will allow SMS to continue to evolve, innovate and grow internationally within this strong group dedicated to spreading its mission in education in a long-lasting way.


2016 MBA Graduation


It is in the popular Molitor swimming baths that our 2016 MBA students have been awarded their diploma. A colorful ceremony has closed their academic life and started their professional career, even if more than 70% of the graduates had already found their first job before graduating. This promotion is a special one, as 92% of the graduates work on fixed-term or open-ended contracts, and 8% of them have set up their own business.

More than 90% of the former students work in sport business field, in companies such as EUROSPORT, the Paris-Saint Germain football club, NEONESS, the Automobile Club de l’Ouest, HAVAS Sport & Entertainment, PROMOGOLF, Endurance Shop, Sport Carrière, A.S.O., IPHITOS, Le Tir, NIKE, 100% Sport Business, Sportdirect, Lagardère Sport and the French Federation of Golf.

The 2016 Valedictorian, Antoine Orsini, who is now project manager for the well-known Mud Day Run, has declared during his speech that he has no doubt as for the success of his promotion. Neither do we !

Good luck to you all !

Pictures :

Movie :

International Exchanges


Two of our MBA students, Nicolas and Maxime, are currently abroad for one semester, at the International College of Management in Sydney.

Let them share their experience :

“When we got to know that we could go abroad at the end of our MBA cycle, we both decided to take the chance. Going to Sydney for a six-month exchange was a wonderful opportunity. Canada, Croatia, Austria or Australia … you could chose between a large scale of destinations.

At the end of our 4th year, there was a presentation of the various SMS school and university partners. When we first saw a picture of the Australian campus, we instantly decided to go there. Especially because we were looking for a far-away country where we could discover a new culture that is not so well-known in Europe. After having successfully passed the application process and criteria, we have been accepted by the ICMS. And here we are now: 17 000 kilometers away from La Défense!

We have been here in Sydney for three months and we have had no regrets coming and living here. We enjoy every moment we spend here: campus is amazing and we have been warmly welcomed.

The courses we are taking are of high quality and the teachers duly support the students in their academic evolution. The ICMS campus is situated five minutes from one of Sidney’s most beautiful beaches. This is just amazing! You will never get bored here!

If you have the chance to come and live here for a while, just take it! You will have no regrets!

Many thanks again to our school, SMS, and especially to Aurélie Cahuzac, for offering us the opportunity to experience this abroad semester, on a human as well as on an academic level. Thanks also to Antoine Orsini, a 2016 Graduate, who also studied at the ICMS, for offering advise and help. That was really appreciated!

See you soon!”

Max & Nico

Laurent Tillie, 2022 graduation sponsor


The Sports Management School has the pleasure to inform you that the 2022 graduation sponsor is the one and only…Laurent Tillie, the French Volley Ball coach !

He played for France himself in the past and you no doubt saw him on the sidelines at Rio coaching the French team. For Laurent, sport is first and foremost, a family thing. His dad was an international Volley Ball player, his sons, Kim and Kevin are professional players, the first in Basketball and the latter in Volley Ball. His youngest son, Killian, also plays Basketball at an international level.

From 1984 to 1986, Larent Tillie was part of the French team alongside such players as Stéphane Faure, Alain Fabiani, Philippe Blain and Eric Bouvier. They trained like commandos to be ready for the 1986 World Volley Ball Tournament which took place in France.

His fighting spirit allowed him to go and compete in the best championship in the world, in Italy. Later in his career, he came back to France to play for Paris UC where he won 3 national titles in the French championship.

He has been coaching the Cannes Volley Ball club since 2001 and won the French championship with them in 2005. He has also coached the Tcheque national team. In July 2012 he took over from Philippe Blain to become the coach of the French national team.

Coaching success

World League: Champion 2015

European championship: Champion 2015

French championship: Champion 2015, Finalist 2004, 2010

French Cup: Champion 2007, Finalist 2006

SMS in media


Sports Management School is frequently present on TV, radio or written press, thanks to its President or lecturers, or even students.

With this article, we offer you the opportunity to (re)discover the media interventions of your favorite school !

Pierre Rondeau – professor of Economics at SMS –  wrote an article on the Nouvel Obs website about the sale offering of the Marseille Olympic club:

Pierre Rondeau – professor of Economics at SMS –  wrote about the consistent incomes of the Olympic Games:

Pierre Rondeau – professor of Economics at SMS –  was interviewed regarding Pogba’s transfer which could be economically and financially legitimate :

Pierre Rondeau – professor of Economics at SMS –  was interviewed on the Nouvel Obs website regarding the Olympic feminine football championship:

Michael Tapiro – SMS President –  was interviewed by Les Echos on this theme « Half-time champions: Olympic Games athletes who are employees» :

Pierre Rondeau – professor of Economics at SMS –  on the LCI TV channel, regarding the French economic benefits of the 2016 Euro:

Michael Tapiro – SMS President –  on the LCI TV channel, presented the 2016 Euro economic record :

Michael Tapiro, interviewed on Sport Buzz Business regarding the 2016 Euro general review:

Pierre Rondeau – professor of Economics at SMS –  on BFM TV about the 2016 Euro financial benefits:

Michael Tapiro – SMS President –  on BFM Business, presenting a one-shot analysis on sport business :

Michael Tapiro – SMS President –  on BFM Radio in the Club Media HR broadcast (from 25’30) :

Michael Tapiro – SMS President –  on BFM Business, regarding the 2016 Euro French football shirt:

Michael Tapiro – SMS President –  on BFM Business : What is the part of women in sports?:

Michael Tapiro – SMS President – interviewed about the Olympic Games budget:

Keep in touch

SMS - Sports Management School
Groupe EDC Paris
70, Galerie des Damiers
Paris La Défense 1
92415 Courbevoie Cedex
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